"To talk of many things..."
Time is an important factor when it comes to marketing. With all the new stuff happening online in social media and blogging, businesses everywhere have to change and adapt - and quickly. So we are dedicating this newsletter to the theme of TIME!
This month we really want to share some tips about how to use your time WISELY within your marketing. Running a business means much of your time is spent on marketing. Think about it. If you include networking, preparing and writing marketing materials, writing proposals, writing your blog posts, and generally making sure your product and service is still making your clients happy - that's all part of marketing.
Content Marketing Wisdom from
"The time has come," the Walrus said,
"To talk of many things:
Of shoes -- and ships -- and sealing-wax --
Of cabbages -- and kings...
The Walrus is a great example of someone who knew what he was doing. He planned his topics ahead of time (shoes, ships, sealing wax, etc) and used an engaging story to tempt his audience (the Oysters) to follow him. We wrote a blog post with 3 tips that any business can use - inspired by the wise marketing Walrus.
Facebook Timeline for Brands
Facebook has made many changes in the last few years but this is a biggie. They did roll out "Timeline for Profile Pages" for personal pages last year, which we found very exciting here at TLD. But now, they have changed things for companies and brands. Pages look completely different, and not everyone is "switched over" to the new look, but have a look at our Facebook page and you will see the difference. No more landing pages (those pages that say "like our page") and instead we have a big graphic banner called a "Facebook Timeline Cover". These banners have to be a certain size (851 x 315) and there are strict rules about not having any "calls to action" on these - ie no advertisements or website addresses. Here is a really useful post about it - 7 Crucial Things About Timeline For Facebook Pages or join this free webinar tonight with our good friends Alicia Cowan and Tamsin Fox Davies - all about Facebook Timeline for Brands!
Our extremely timely offer this month
We have 2 different offers this month - but they are strictly limited to those of you who are super quick!
If you are one of the first 8 people to get in touch with us by emailing us with the subject TLD-TIME you can choose from the following:
- A new banner designed for your Facebook page so it's "Timeline Ready" - for £50
- A face to face session with us to help you plan your next 6 months of blogging and content - which must be booked in the next 2 months
So, email us and if you're quick you will get some well deserved TLD magic!
Athena Singapore - the 2 week
Speaking of working quickly, we got the honour and opportunity of creating the website for the Athena networking group in Singapore and we were able to launch it in time for their launch on the 24th February. It did mean "all hands on deck", super efficiency all round, and our clients had to be quick in making decisions and supplying content - but we did it. Read all about how we pulled it off.