Insight, advice, news and chit chat

Choosing and optimising your WordPress theme site

While we specialise bespoke designed WordPress sites, occasionally, we are asked to use a WordPress theme. Themes are available from a lot of different sources, at varying degrees of quality, but I admit there are a few nice ones out there. It’s less expensive as they are pre-designed and the HTML is already built.So, sometimes it’s what’s best for a client, at that point in their business. But sometimes we find them to be slow to load and overly complex – they come with far too many things in them.

Speedy Websites - we only have time for these!

Even if you are a mellow, patient sort, you know loading speed and quick access are key components of good website user experience.

Why is this important?

  1. Website loading speed is a factor in search engine rankings. The faster your website loads, the higher it is going to be ranked.
  2. Moreover, loading speed is the second thing a user experiences (your website address being the first one) in a series of actions before someone reaches a desired destination on your website.

So make a good impression, don’t keep them waiting too long and put that information swiftly right to their fingertips by following these 4 tips!