Sometimes the biggest reason people who are unhappy with their existing websites don’t start the ball rolling for a new one is that they dont have time to think about it. They haven’t got the head space. It’s too overwhelming.
So what happens is either:
1. They do nothing
2. They end up spending hours and hours writing a brief, and if they get this done, they send it to many agencies, who then take a longer time to get back to them. This is because they need to work through the detail in the brief to find the information they need to quote for the website or the project.