It won’t have escaped your attention that we are living in strange times. As the coronavirus spreads around the world, a flurry of information, facts, and myths fly back and forth as people try to make sense of the crisis.
Insight, advice, news and chit chat
I know that what we do at TLD is minor compared with those directly fighting the coronavirus pandemic, especially those on the front line – healthcare heroes, grocery store workers, teachers who are running online classes, and others who keep things running while we’re at home.
There’s no denying that refreshing your website regularly is important. Some people, however, are afraid to ask, because they feel:
When it comes to incorporating text into a design, choosing the right font is as important as choosing the right words. Typography is an ancient craft, and yet one that is constantly changing, with new fonts constantly being designed, and the development of new channels for content delivery. Your font choice should be carefully thought through and determined by a number of factors – and you’ll be surprised to know that ‘looking pretty’ is not top of the list. Ultimately, typography should help your text to achieve its goals. Here are some practical tips.
What is the most important attribute a text needs to have, regardless of how or where it is published? It needs to be readable, of course. It’s shocking just how many websites, mobile apps, printed materials, even magazines, and newspapers use typefaces and fonts that are ineligible due to character sizing or spacing. Some fonts are simply so ugly or poorly designed that they are almost impossible to read. This also goes for ‘novelty’ fonts – those with a wild and unique style that leaps out at the reader. They may have some ‘wow’ factor, but often don’t stand up to detailed reading, and become a complete turn-off. Don’t fall at the first hurdle – make your text clear and readable!
Know your audience
Knowing who you are catering for and thinking about what would appeal to them is a solid starting point for choosing a font.
Do you know that 38% of users will not go over a site if it is not aesthetically appealing? Sure, some poeple won’t notice these things but those who do care do pay attention to design and clarity – these are the types of people who look for quality.
Many website owners believe that chasing after traffic is enough to make a website successful. Unfortunately, this line of thinking doesn’t quite match up with reality.
This is a guest post by Michael Strelitz from Datasafe – who has lots and lots of knowledge and expertise in data protection, IT support and business continuity.
So you are developing an enticing and informative website for your audience. Well, believe it or not, also need to make your website “boring”!
“We promise to never build a site unless you are 100% happy with the design”