I’ve always loved the phrase – “Well SEO is what call a “dark art” in our industry” This is why we have a specialist called “Tom” who consults for us and works with many our clients. I recently asked him a few questions to try and get to the bottom of the commonly asked question – “What’s causing my site to go down in the Google Rankings?”
Tom says “Though many factors cause this the truth often lies in your Google Analytics dashboard.”
Where should you look to figure it out?
Traffic numbers vary, and it can be confusing! How do you know if you’re doing “good” or “bad”? It depends on lots of things to do with your business, but, for perspective, I think it helps to compare with others.
We decided in the beginning of 2014 that whether people asked or not we would make a point of making all the sites we made into responsive ones. More and more people are looking at websites on their mobile devices, and having a site that displays clearly, with legible text and images, formatted well within that, is definitely the way forward.
Currently we are working on revised websites for 4 existing clients where we did their website before, and we are creating newly designed ones to update the design and make it responsive at the same time.