Insight, advice, news and chit chat

Your headlines may be catchy. Your writing may be amazing. Well crafted words, punchy sentences, and amazing insight into the minds of your reader.  But if your blog is longer than 150 words,  you need to add subheadings – or build them in as you go!

Big blocks of text can feel like a chore to read

People have so much media coming their way that they have to process quickly – they tend to put aside for later anything that will take them more than 30 seconds to process.

The solution: Break up your text with subheadings and bullets

Copy in a blog shouldn’t go more than 2 paragraphs without something to break it up. This can be an image, a bulleted list, an outtake, or a subheading.

One ultra important further tip: Use subheadings that have meaning

So, you want people to read your blog posts?

Of course you do! Hopefully, put time and care into crafting every word on your post. Checking that there are no mistakes. Putting your punctuation and capital letters where they should be, and not where they shouldn’t be. Good!

So, you want whoever reads the post to read it carefully, word for word.

But not everyone who sees your post will.

In fact, some people will only spend a split second on it.

That’s not necessarily bad.

The fact is, people are time poor, and when they are online, they get all sorts of information coming at them from all sides.

3 ways to make your blog posts more appealing to readers