Your headlines may be catchy. Your writing may be amazing. Well crafted words, punchy sentences, and amazing insight into the minds of your reader. But if your blog is longer than 150 words, you need to add subheadings – or build them in as you go!
Big blocks of text can feel like a chore to read
People have so much media coming their way that they have to process quickly – they tend to put aside for later anything that will take them more than 30 seconds to process.
The solution: Break up your text with subheadings and bullets
Copy in a blog shouldn’t go more than 2 paragraphs without something to break it up. This can be an image, a bulleted list, an outtake, or a subheading.
One ultra important further tip: Use subheadings that have meaning