I often hear the internet being compared to a rabbit hole – people complain that they get sidetracked when they are meant to be doing “productive tasks”, and fall into the rabbit hole of the internet. If people are doing it anyway, wouldnt it be nice if they were stuck reading/watching YOUR published articles/videos/other content?
Insight, advice, news and chit chat
Although I am a seasoned social media user, I still meet so many people who find it all so new and overwhelming. If this is you, hello! Don’t be overwhelmed. Social media can be fun, and you can learn so much about your industry – not just keeping up with the latest news, but picking up ideas for you to use in your marketing.
As you probably know, I do a lot of social media training (visit my social media training page for latest workshop information), and I truly believe that anyone can learn pretty easily as long as they want to. One of my students who came for a one to one session is also a journalist – and she wrote an article about the experience.
Why would businesses be worried about the fact people can post on their walls and pages?
Social media provide a space for customers, individuals or business interact with brands. We can define it as a two-way communication and therefore, there is a space for different kinds of opinions. But people fear negative comments, including criticism of bad customer service or negative experience with products.
Those comments and reviews are not only broadcast to the followers but also to the poster’s contacts.
Negative publicity spreads quickly.
I just got back from Bulgaria where I went to run a seminar. My brother, Yariv Lerner, runs the NuBoyana film studios in Sofia, Bulgaria – and he asked me to speak to an esteemed audience over there.
So on Friday morning (13th) I flew to Sofia, accompanied by my husband Anders. Valentine’s Day weekend meant I wouldn’t be going without him!
Friday evening I met up with my brother for last minute plans. I didn’t know until then before how many people would be coming. I found out that the audience would be 50+ people and would include huge variety “journalists, government officials, NGOs, PR people, filmmakers and yoga people”.
I was recently at an event and raving about my little sequence of activities for social media sharing. I save a lot of time with this sequence, so I know you are itching to know what I do!
We’re on the home stretch of 2014 – and after a summer of getting super efficient here at TLD, I am finding myself being asked to speak at a number of events. Here is a run down of what I have said “yes” to!
If you feel like things in digital marketing move too fast, you’re right. Things change all the time. I might spend ages creating a video on how to shorten URLs for Twitter and then a better way might come along, meaning I have to do that video all over. But there are certain things – thought processes, concepts, and cold hard truths – that are just always true – when it comes to marketing yourself, your business or organisation online. Here are 6 of them.
It’s not about making a sale, it’s about making an impression
I love a success story – don’t you?
One such is the lovely Snowbizz – a family ski resort. Mum and daughter Wendy and Elodie came for 5 sessions with me – and as a result, completely transformed their marketing. Yay! I asked Wendy to write me a little bit about how the experience was for her, after our initial sessions. So most of this was written by Wendy – except for the questions! Below is Wendy’s wonderful Q+A interview:
Google Plus may be “the last frontier”. Something you have ignored or tried to, but is also the elephant in the room, making you feel a little bit guilty that you are missing out, or resentful that it’s another thing to keep up with.