I am working with a couple of membership organisations and have just written a long email full of ideas for one of them. This was the natural start of a super useful blog post – this one!
Insight, advice, news and chit chat
The algorithm is going to get you
Our playing field is perhaps not levelled when it comes to digital marketing, but if you’re willing to put the time and effort, you can get meaningful results. And, we’re here to help look over your shoulder if you feel stuck.
My guest contributions on Marketing Business Forum and Business Matters Magazine
I’ve been busy in the last few weeks writing for a number of online publications. And, I am super-pleased to have added to this list with guest contributions on the Marketing Business Forum newsletter and Business Matters Magazine.
I was very fortunate to be interviewed by Jörgen Sundberg, founder and CEO of Link Humans, who I have known for many years.
He posed a sceptical question to challenge me – do we still need websites nowadays? It’s an interesting one, but I managed to argue the case quite well!
Hello! As part of my role here as the founder and CEO at TLD, over the years, I’ve run many workshops on social media (including Twitter, Instagram, Facebook and LinkedIn), blogging, and content marketing (which encompasses blogging and social media). These workshops are “small group workshops” and usually we have 3-5 attendees, so I can really tailor the speed and content accordingly, and give individual advice! They’re great and I enjoy them too. I have to, however, acknowledge that not everyone can come.
Here are 8 possible reasons why you won’t be coming!
I often hear the internet being compared to a rabbit hole – people complain that they get sidetracked when they are meant to be doing “productive tasks”, and fall into the rabbit hole of the internet. If people are doing it anyway, wouldnt it be nice if they were stuck reading/watching YOUR published articles/videos/other content?
Although I am a seasoned social media user, I still meet so many people who find it all so new and overwhelming. If this is you, hello! Don’t be overwhelmed. Social media can be fun, and you can learn so much about your industry – not just keeping up with the latest news, but picking up ideas for you to use in your marketing.
As you probably know, I do a lot of social media training (visit my social media training page for latest workshop information), and I truly believe that anyone can learn pretty easily as long as they want to. One of my students who came for a one to one session is also a journalist – and she wrote an article about the experience.
Why would businesses be worried about the fact people can post on their walls and pages?
Social media provide a space for customers, individuals or business interact with brands. We can define it as a two-way communication and therefore, there is a space for different kinds of opinions. But people fear negative comments, including criticism of bad customer service or negative experience with products.
Those comments and reviews are not only broadcast to the followers but also to the poster’s contacts.
Negative publicity spreads quickly.
I just got back from Bulgaria where I went to run a seminar. My brother, Yariv Lerner, runs the NuBoyana film studios in Sofia, Bulgaria – and he asked me to speak to an esteemed audience over there.
So on Friday morning (13th) I flew to Sofia, accompanied by my husband Anders. Valentine’s Day weekend meant I wouldn’t be going without him!
Friday evening I met up with my brother for last minute plans. I didn’t know until then before how many people would be coming. I found out that the audience would be 50+ people and would include huge variety “journalists, government officials, NGOs, PR people, filmmakers and yoga people”.