While we all get annoyed by clickbait, we need to still pay attention to it. What makes those posts so viralicious?
Insight, advice, news and chit chat
A guest post by Anand Srinivasan, the founder of Hubbion
Instagram needs no introduction. Ever since Facebook acquired the photo sharing social network in 2012, the valuation of the business has risen exponentially from $1 billion to over $100 billion.
This is obviously a big question asked by many business owners and OMG I get it all the time!
I guess the counter-question for this is: Why would the majority of businesses today either be doing something about social media, or otherwise mortifyingly aware that they aren’t doing it right/enough/effectively?
True, it’s often a waste of time.
My old views
I used to adamantly believe that everyone can learn how to do social media themselves, and should do some of it themselves for at least a month so that they can be more responsible if they outsource it. By doing so, they will be able to understand better what works and what doesn’t. I’d seen so many people hiring in interns and their teenage relatives, and with very little information imparted about their business, handing over the keys and the passwords to their social profiles.
Argh! Were you going to try and get away with it?
I was asked to comment on a social media profile that I admired, and then by coincidence, these guys came into my awareness – Fred & Chloe!
Over the past few months, Top Left Design has featured in several publications sharing advice and top tips! From career advice to social media tips and how to learn from your mistakes, take a look at where we’ve featured in the press over the last few months.
We’ll tell it to you straight.
You can’t just hire someone and then sit back and relax, expecting a good result on your social media. You will need to participate.
In essence, this participation is needed so your social media expert can gather the information they need, and get your approval that they have understood you right.
There are many ways you can optimise your site for search engines and many of them are what we call “the bare minimum – we do them anyway!”.