I was inspired to write this and share tips by a client of ours (his name is Scott!) who recently wrote, worried about overdoing it on social media! He said:
Insight, advice, news and chit chat
I constantly go on about the basic things can do even if you are on the free version of LinkedIn – ie not the upgraded “pro” version.
Even on the free version, your basic criteria should be:
People do get pretty hung up about the number of followers they have.
And sure, if you’re new on your social media channel, increasing your follower count so you move from the few hundred followers into the few thousand followers, and then beyond, you will definitely see a difference in the number of likes, shares, comments, and clicks you get.
While we all get annoyed by clickbait, we need to still pay attention to it. What makes those posts so viralicious?
A guest post by Anand Srinivasan, the founder of Hubbion
Instagram needs no introduction. Ever since Facebook acquired the photo sharing social network in 2012, the valuation of the business has risen exponentially from $1 billion to over $100 billion.
This is obviously a big question asked by many business owners and OMG I get it all the time!
I guess the counter-question for this is: Why would the majority of businesses today either be doing something about social media, or otherwise mortifyingly aware that they aren’t doing it right/enough/effectively?
True, it’s often a waste of time.
My old views
I used to adamantly believe that everyone can learn how to do social media themselves, and should do some of it themselves for at least a month so that they can be more responsible if they outsource it. By doing so, they will be able to understand better what works and what doesn’t. I’d seen so many people hiring in interns and their teenage relatives, and with very little information imparted about their business, handing over the keys and the passwords to their social profiles.
Argh! Were you going to try and get away with it?
I was asked to comment on a social media profile that I admired, and then by coincidence, these guys came into my awareness – Fred & Chloe!