Insight, advice, news and chit chat

5 ways to market an event

Make a page for your event

This is the landing page that can describe the event and allows people to sign up. I like Eventbrite, though it takes a  commission it’s really easy to use and people can book themselves in. You don’t have to manage a spreadsheet of attendees, it takes care of payment online, and it sends reminders a day before the event to those who have signed up. It also lets you modify the URL of the event so you can use this when sharing the event on social media, in emails, and in your email signature.

If you feel like things in digital marketing move too fast, you’re right. Things change all the time. I might spend ages creating a video on how to shorten URLs for Twitter and then a better way might come along, meaning I have to do that video all over. But there are certain things – thought processes, concepts, and cold hard truths – that are just always true – when it comes to marketing yourself, your business or organisation online. Here are 6 of them.

It’s not about making a sale, it’s about making an impression

It’s normal to be afraid. And at this time of year – Halloween – it’s encouraged! Why else would people deliberately smear their faces with blood, wear fangs and carry daggers and broomsticks around with them?

Or, like in the picture above, why else would I sit for four hours in make up to look like a Roy Lichtenstein painting – and give people a little bit of a scare?

But is fear holding you back? YES! Let’s look at the different types of fear in marketing. Hold my hand, let’s jump in together.