Insight, advice, news and chit chat

Your homepage is the presentation of your business to your online visitors. Whether they came across your website from a blog post or a landing page, your homepage needs to make a great impression – fast! In this guest post from UK designer and writer Leona Henrynson (find her on Twitter here), you can learn what ingredients you can have on your website’s homepage to make it more effective for your business.

Should I outsource my social media?

My old views

I used to adamantly believe that everyone can learn how to do social media themselves, and should do some of it themselves for at least a month so that they can be more responsible if they outsource it. By doing so, they will be able to understand better what works and what doesn’t. I’d seen so many people hiring in interns and their teenage relatives, and with very little information imparted about their business, handing over the keys and the passwords to their social profiles.