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6 reasons your site might be dropping down the Google Rankings

I’ve always loved the phrase – “Well SEO is what call a “dark art” in our industry” This is why we have a specialist called “Tom” who consults for us and works with many our clients. I recently asked him a few questions to try and get to the bottom of the commonly asked question – “What’s causing my site to go down in the Google Rankings?”

Tom says “Though many factors cause this the truth often lies in your Google Analytics dashboard.”

Where should you look to figure it out?