It’s normal to be afraid. And at this time of year – Halloween – it’s encouraged! Why else would people deliberately smear their faces with blood, wear fangs and carry daggers and broomsticks around with them?
Or, like in the picture above, why else would I sit for four hours in make up to look like a Roy Lichtenstein painting – and give people a little bit of a scare?
But is fear holding you back? YES! Let’s look at the different types of fear in marketing. Hold my hand, let’s jump in together.