Insight, advice, news and chit chat

This post was written for Constant Contact

I have a feeling that people are confused about the difference between a newsletter and a blog so I have been meaning to write this for a while!

What may seem like normal words to us digital marketing folk can seem like jargon to some. So if you ever think someone is a bit mixed up about this – show them this post and hopefully all will become clear!

The main difference is where you see it

I know that some of you already know what we mean by this from our April 2011 Newsletter, but for those of you that didn’t see it let me explain this very important point again.

I can hear all the desperate questions already… “What does it mean to be an egg, or rather to not be an egg?“, “What’s wrong with eggs?“, “What is an egg when it comes to Twitter?“, “How do I change from an egg to just fabulous old me?“, “What is the best way to poach an egg, I mean some people have said to use vinegar but really I’m not sure…” Ok so maybe that last one won’t be one of the questions, but the rest we have all heard before when this subject is brought up.

5 things your newsletter must include

A regular newsletter is the best way to let your clients and contacts what is new in your company, whether it be new products and services, or changes to the way your company works.

As the majority of your clients will not pro-actively check your website daily for updates, you sometimes need to reach out to them to get the information across.

A good newsletter can not only inform, but also convert readership into sales – you should use a combination of striking graphics, pertinent information, and (depending on your brand) humour.

There are many things you should include in your newsletter to make it stand out from the crowd – here are 5 of the most important:

We don’t like to scream and shout about it, but Top Left Design turned 5 years old this August!

To celebrate, we have just sent out our latest newsletter, which you can view here

While you might not have heard much from us recently, we’ve been anything but quiet here at TLD Towers – our heads have been firmly down, working on plenty more lovely website designs for our wonderful clients!

It’s also a good idea not to attract attention to yourself when there’s a riot happening outside – Michael reports from the scene in our newsletter this month, as he lives in Tottenham, the eye of the storm.

We also had a visit from TLD veteran Amy, who flew over from South Africa for a visit, and to meet our new TLD team members!

You can see our latest site launches, which include Rochdale Spears, Anne Sebba, A Business Innovation, Alicia Cowan, and Helicopter Mum – that should be enough to get your mouth watering..

Keren and Top Left Design mentioned in a client's newsletter

We were very pleased to see that a client of ours mentioned our name in their newsletter. Robin Clarke from Bluecoat Wealth Management put a PDF version of his latest newsletter into his blog and in the introduction there were the words “Abbie Tanner of ‘A Business Innovation’ and Keren Lerner of ‘Top Left Design’ have done an outstanding job with the new Bluecoat Wealth Management website, which I encourage you to visit and recommend to your colleagues, friends and family”

Our Amy Senyard was the main person responsible for the design and build of this site which is a great one for our portfolio – if we do say so ourselves. And Abbie Tanner was the one behind the strategy, brief, message and wording. If you haven’t seen the Bluecoat Wealth Management site yet, have a look – we are very proud of the work we did! Thanks Robin for the kind mention!

Many of you regularly receive our newsletter, and if you don’t, well we can easily add you to our mailing list! Just go to https://www.topleftdesign.com/newsletter and put in your details and there you go!

Xmas Newsletter Banner

For our Xmas newsletter we usually have a VERY attractive special offer as well as a few added bits of news/summary information which we hope will be useful to you! We didn’t want you non subscribers to miss out – so we have decided to write this post! Please have a look at our newsletter and let us know what you think!