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6 tips to help you be your own copywriter - from Fiona Mocatta

(by Elisa Woolley)

Recently, Keren and I attended a Networking Meeting for WIBN (Women In Business Networking).

Fiona Mocatta did a really good speech on Copywriting and gave us “Six tips to help you be your own copywriter” and help with every day communications. So, I thought I would share them with you!

So why are you going to that networking event?

Sometimes it’s because it’s in your calendar. You thought to yourself “I should do some networking” or even more likely, you saw an invitation to an event that looked good enough for you to spend your valuable time. Factors that may have affected your decision to choose this one:

designers fiesta

On the 28th of September, 2012, JP and I (pictured below) went to spend a day learning new skills and trends at The Designer’s Fiesta – a “celebration of design and digital”, brought to London by the UK’s leading Adobe Authorised Training Centre – Academy Class. We went check out the latest trends in design and development and to hone our skills. Keren asked us to blog about it, and thought interview style would be the way to go. Read her Qs and our As below!

“At one point, 50% of the CD’s produced worldwide had an AOL logo on it.”

Ahhh those were the days… Remember when an AOL CD came free with everything from a newspaper to a loaf of bread? You wouldn’t be able to get out of your house in the morning due to the pile of pointless shiny discs underneath your letterbox. On occasion, you had to take days off school or work whilst digging your way out. Our postman would feed us Mars bars through the letterbox. Digital snow days were such a nuisance in the 90s.

I think everyone knows what I’m talking about. It cost over $300 million to produce these CDs, and to what end? There were the obvious “green” issues, which are hard to ignore when you’re wasting that amount of plastic (and card packaging). I can honestly say that I never once actually used an AOL CD for it’s intended purpose – and I wasn’t alone – gaze upon the AOL Throne, or these alternate 61 uses for the spam CDs.

That’s why I do BNI – 11 things people will get out of BNI membership

I have been a member of BNI since the summer of 2002. During that time I have learned many skills, and I think it would be useful for anyone running their own business. BNI doesn’t suit every one, as there are several rules to follow, it’s a big commitment, and the meetings occur very early in the morning. But a recent thread on Twitter inspired me to write this post.

For those who don’t know, BNI is a professional networking organisations where members meet weekly for breakfast and help each other by finding new business for each other and making referrals. These are tracked and statistics are carefully kept for attendance, participation and the amount of business passed.

I posted a Tweet with the hashtag (which is a clickable topic on Twitter) #ThatsWhyIDoBNI after doing some quick calculations.

But it’s important to note the other benefits of BNI so I have written a list of 11 things people will get out of membership.

BNI is great – Keren has been an active member for 7 years, and has seen all sorts of people from all sorts of businesses come through the system. Many left without seeing the benefits, but there always seemed to be a correlation of INPUT and OUTPUT. Our business here at Top Left Design is built on referral and we still can track a majority of our incoming enquiries back to people we wouldnt have met if it werent for Keren’s membership at BNI.