At structured networking events such as BNI, NRG or Athena, we regularly do “60 Second” speeches about our business. Ideally this includes who we are, what we do, how we add value, and of course, what time of business we are looking for. Many people/businesses also have a “hookline” – a sort of tagline which is said at the end of the little speech. Ours is “Top Left Design – Improve your presence online” – which rhymes and says what we do!
The great thing about memory hooks is that they help you be remembered – just what we need in today’s competitive world!
Keren had an educational slot to do about this topic – and of course did proper research! Much of this was found through the founder of BNI – Dr. Ivan Misner and a BNI website www.memoryhook.com.
What makes a good memory hook?
- it has to be easy to remember.
- It should be short and snappy
- Don’t include anything you don’t need.
Really Bad Memory Hooks
Here are some examples of REALLY bad memory hooks – they just don’t work!