Insight, advice, news and chit chat

I am lucky to know a brilliant VA who has branded herself as “sidekickva” – the concept being that she works with “superheroes” (successful MDs/CEOs/Owner Managers/Business Owners) and helps them take care of their stuff. She is organised and has such incredible attention to detail. We even have a hashtag for her on Twitter – #hawkeye

She further analogised that she is “swooshing her cape” when she helps us out on projects.

And another cool thing – we met on Twitter.

It all got me thinking and drawing analogies (again – I have a habit of this)

So, what do superheroes have in common with marketing? Like all good concepts, it’s simple, and you can follow these 3 steps!

Get a cape

First of all there is the “getting your house in order” – getting your LinkedIn profile updated, thinking about your blog design, key messages, who you are targeting, who you need to appeal to. Creating a design that communicates. And lots of other stuff. This takes time and expertise (which is why people come to us for help!)

Wear a cape

This is it – time to go out in public and let the world see you in all your glory! This is the marketing part of marketing. Putting your messages out there.

This includes:

  • Your email signature
  • Submitting your site to search engines
  • Social media marketing
  • Search engine marketing
  • Blogging
  • Networking

Fly

All very well striding and strutting but as a business person you need to be brave and fly! You get further this way, faster! Knowing you have your cape – and it looks good – should give you the confidence to go out and fly.

This includes:

  • Speaking engagements
  • Going for awards
  • Guest posting and interviews
  • Press opportunities
  • Sharing these on social media
  • Learning and improving your skills
  • Planning and strategising in business

So – what are you waiting for, superheroes? I look forward to seeing the sky filled with all of you, flying in your stretchy colourful outfits! And if you need a sidekick – you know who to call!

There are a multitude of options and ways to market small businesses on the internet. Nowadays it’s important to think about the whole internet as your “playground” – rather than just your website!

Most people are familiar with the concept of having a website to market their businesses but it’s important to consider social media and blogging as well. Read on for some tips on how to use each effectively.

August productivity

It’s August, a month when people like to relax, but a good month to set some goals that are about more than just the daily grind – but about overall company wide progression and improvement!

Here are the things we are planning this month:

  • Top Left Design Trademark
  • Make full Use of Freshbooks!
  • Launch EcoFriendly Sites
  • Manuals printed with tabs
  • Sign up on https://expertsources.co.uk (this is done!!)
  • Develop our SEO offering for our clients
  • Organise the CDs alphabetically
  • Write copy for TLD brochure

Added to this we hope to launch at least 3 of our sites and get design sign off on 4 more!

Well you gotta have goals – right?