Insight, advice, news and chit chat

A lot of people are surprised that I watched Love Island. I was shown the show by my friend and client Matthew, and after one episode (somewhere in the middle of the series) I decided to “graft” and went onto ITV Hub to do some serious catchup. It took many hours, but I caught up on 23 episodes in one week, and then switched to “maintenance mode” keeping up with one episode a day. If I decide to do something I stick to it.

5 ways to market an event

Make a page for your event

This is the landing page that can describe the event and allows people to sign up. I like Eventbrite, though it takes a  commission it’s really easy to use and people can book themselves in. You don’t have to manage a spreadsheet of attendees, it takes care of payment online, and it sends reminders a day before the event to those who have signed up. It also lets you modify the URL of the event so you can use this when sharing the event on social media, in emails, and in your email signature.

How to be lucky in marketing!

What does lucky in marketing mean??

If marketing is about raising awareness, becoming associated with what you want people to think about you, communicating your key messages, being remembered, and attracting the best types of clients and opportunities – then being lucky in marketing means you are getting all that out of your marketing.

Are you though?

If you love what you are doing then you give energy to it. Positive energy. And good things come from that.

Before we start this I feel it’s important to define marketing.

I like to explain it using the 3 Ms fo Marketing – Message, Medium and Market.

  1. Message – the beliefs you want people to have about you and the business you are in
  2. Medium- the channels you will be using to get your message across (Social networks, email marketing, direct mail, blogging, content marketing)
  3. Market – who you want to get your message to – usually your prospects, strategic partners, stakeholders, clients and people who would give you referrals
A-Z of logos designed by Top Left Design

When designing a logo we always think carefully about the company values and how we can use colour, typography and imagery to reflect the company and the services they provide.

Here is an A-Z selection of  our logos from our forever advancing logo collection!

Make sure you look carefully at all of our logos… right to the bottom of the page… We hope you like them!

Within each aspect of your business – your marketing, sales, operations, team, IT and accounting – paying attention to numbers brings ultimate rewards.

We are focused on marketing here at Top Left Design, and through the design work we create, and social media and content marketing advice we give, we see the magic in the numbers.

Here are 6 ways to use numbers to help your business sales and marketing success:

I am lucky to know a brilliant VA who has branded herself as “sidekickva” – the concept being that she works with “superheroes” (successful MDs/CEOs/Owner Managers/Business Owners) and helps them take care of their stuff. She is organised and has such incredible attention to detail. We even have a hashtag for her on Twitter – #hawkeye

She further analogised that she is “swooshing her cape” when she helps us out on projects.

And another cool thing – we met on Twitter.

It all got me thinking and drawing analogies (again – I have a habit of this)

So, what do superheroes have in common with marketing? Like all good concepts, it’s simple, and you can follow these 3 steps!

Get a cape

First of all there is the “getting your house in order” – getting your LinkedIn profile updated, thinking about your blog design, key messages, who you are targeting, who you need to appeal to. Creating a design that communicates. And lots of other stuff. This takes time and expertise (which is why people come to us for help!)

Wear a cape

This is it – time to go out in public and let the world see you in all your glory! This is the marketing part of marketing. Putting your messages out there.

This includes:

  • Your email signature
  • Submitting your site to search engines
  • Social media marketing
  • Search engine marketing
  • Blogging
  • Networking

Fly

All very well striding and strutting but as a business person you need to be brave and fly! You get further this way, faster! Knowing you have your cape – and it looks good – should give you the confidence to go out and fly.

This includes:

  • Speaking engagements
  • Going for awards
  • Guest posting and interviews
  • Press opportunities
  • Sharing these on social media
  • Learning and improving your skills
  • Planning and strategising in business

So – what are you waiting for, superheroes? I look forward to seeing the sky filled with all of you, flying in your stretchy colourful outfits! And if you need a sidekick – you know who to call!