A well-thought branding strategy and execution – beyond just logo design – can elevate your business to new levels. It’s been shown over and over, with our clients and others, that spending time and resources on getting this right a worthwhile effort.
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Launching your business is an exciting time. With all of that positive energy and enthusiasm – and so many thing to think about – it’s understandable you don’t want to get bogged down making colour, font and layout choices for your branding.
Your logo is the main element of your branding which you’ll use pretty much everywhere along with your brand colours. Two people who understand the importance of logo design and brand colours are our very own Tamlyn Hall from TLD and colour consultant Karen Haller.
Karen Haller is an Applied Colour Psychology Specialist. She helps business owners to communicate their brand’s authentic business personality in colour, further strengthening their marketing message to increase brand recognition by standing out from the competition and increasing sales.
BEFORE: Recognise & Relieve old logo & brand colours
In analysing the old Recognise and Relieve brand colours Karen Haller found that the brown colour palette is from the colour family related to the Autumn season. The monotone variants of brown give an overall subliminal message of safety, seriousness, reliability and support.
Looking at the brand’s core values – aiding positive change, healing and self awareness in a calm and nurturing environment, the old brown monotone colour palette may have, over time, reflected a feeling of heaviness, reluctance for change and seriousness.