Insight, advice, news and chit chat

Should I outsource my social media?

My old views

I used to adamantly believe that everyone can learn how to do social media themselves, and should do some of it themselves for at least a month so that they can be more responsible if they outsource it. By doing so, they will be able to understand better what works and what doesn’t. I’d seen so many people hiring in interns and their teenage relatives, and with very little information imparted about their business, handing over the keys and the passwords to their social profiles.

How do I get more people to read my posts on LinkedIn?

I have been working with a lot of clients recently helping them to get into the habit of blogging using  LinkedIn’s “Pulse” blogging feature, which I really love. The interface is great, it’s mobile friendly and therefore easy to read on your smartphone, and the people you are connected with on LinkedIn are theoretically, your closest network (personally I only connect with people who I have met – or by rare exception – corresponded with).

Who can comment?

Why would businesses be worried about the fact people can post on their walls and pages?

Social media provide a space for customers, individuals or business interact with brands. We can define it as a two-way communication and therefore, there is a space for different kinds of opinions. But people fear negative comments, including criticism of bad customer service or negative experience with products.

Those comments and reviews are not only broadcast to the followers but also to the poster’s contacts.

Negative publicity spreads quickly.

Before we start this I feel it’s important to define marketing.

I like to explain it using the 3 Ms fo Marketing – Message, Medium and Market.

  1. Message – the beliefs you want people to have about you and the business you are in
  2. Medium- the channels you will be using to get your message across (Social networks, email marketing, direct mail, blogging, content marketing)
  3. Market – who you want to get your message to – usually your prospects, strategic partners, stakeholders, clients and people who would give you referrals

I was asked recently to outline the answers to a very specific question. When it comes to clients or potential clients – what is it they want to see on your LinkedIn profile?

Of course this depends on the person they are. Some of them will want to see you have 500+ connections. Some check out how many recommendations you have.

And these are things you can build up over time.

But here are things you can work on right now, on your own profile, and this works for anyone.