Insight, advice, news and chit chat

Amy and Keren

April was an unusual month. As you may know, we have a number of South Africans who work for Top Left Design – Tamlyn, Amy, and JP – and in addition, I used to live there and half my family is South African. Amy lives in Cape Town, and Tamlyn was getting married (to Jack, who is English) in South Africa.

Amy and I decided it would be a good idea for me to visit South Africa, and she and I would both go to Tamlyn’s wedding together!

KPI Pitchfest - Keren Lerner

I recently competed in the Key Person of Influence Pitchfest event, and spoke in front of an audience of around 100 people including high profile judges.

I have to say I was very nervous and this was one of my biggest life challenges. It was different from the normal public speaking and presenting I do all the time!

There were 5 judges (Daniel Priestley, Maria Kennedy, Sir Tom Shebbeare, Mike Harris, and Steve Henry) – and you can see the comments from them in this video which makes it even more interesting!.

Big thanks to Justine Priestley from Really Bright Media for her extremely speedy and efficient work on putting together this video. I am very impressed!

Ever since I started the business I have had the mission “to clean up the internet”

Now that remains and added to it is to prove that magic existed in every business. Because it does. Business is there to serve a purpose and people are there to bring that product or service to customers or clients. And we are there to make sure that message is clear, memorable and shows the best of the truth.

Cleaning up the internet

This meant replacing all those badly designed websites which people either were embarrassed about or should be with new effective websites which were well designed, easy to use, clear, effective, and quick to load and navigate.

LinkedIn, Twitter, Facebook, Pinterest, Instagram and beyond

We all have a dream destination, a place that we want to go to, a place that if asked the question ‘If you could only ever go on holiday once where would you go?’ you would instantly answer with that city’s name. Mine was, and in many ways still is New York City.

So when Keren and I where having our monthly 03 meeting over breakfast and Keren said she wanted me to go with to New York City I almost fell off my chair.

The emotional roller coaster

It was a real emotional roller coaster for me. Not just because I was going to a City I always wanted to go to but because I was going to New York Comic Con. I love comics and I love my action heroes even more, and now I am going to the Big Apple to be a part of a 4 day event that is all about comic books and action heroes. So naturally my emotions went back and fourth. I was happy one day, excited the next and in disbelief the day after that. To help with this roller coaster was the fact that I was going to New York to help with the social media marketing of a Movie about Hercules, and to quote Renny Harlin (the director) “the original super hero”, this all made it seam to good to be true, too awesome to be true.

I have just come off a webinar with my friend Julie Hall, founder of Women Unlimited Worldwide, who I have known for ages. In this webinar we discuss the most common mistakes small businesses make with their websites – and give tips on the following:

  1. How often to blog
  2. Where to find affordable stock images
  3. Tips on sourcing images
  4. How to structure your navigation
  5. Categories in your blog
  6. What you should have on your homepage
  7. Copywriting and headline writing

And more!

Hmm, now that I think of it, it’s a good half hour of usefulness! Enjoy!

 

Now that the event we went to Ibiza to plan, we can relax and look back fondly at how amazing it was.

Special thanks go to:

  1. Neil Baylis from K&L Gates for hosting the event
  2. Noirin McFadden from K&L Gates on making your online marketing legal
  3. Will Watts for helping us setup and run the event
  4. Tamlyn Hall for her amazing cupcakes
  5. Our audience for being so enthusiastic and sharing the event on Twitter
  6. Tamsin Fox Davies and Alicia Cowan, the 2 other speakers, for spending time with me in Ibiza planning this event

Whatever you do, do it well!