Social media is not a new trend, but it is certainly one that’s here to stay.
Insight, advice, news and chit chat
A little bit different, today I am featuring another creative person who is in the music industry – Anita Coats.
He kindly donated to us some of the best quality equipment and clothing such as base layers (thermals) and gloves, which are equally important when skiing or snowboarding – because of the snow and the cold.
JP also bought a new jacket, riding hoody and trousers made by Nike. These were perfect and we are very thankful for his helping hand as it helped our trip be successful – he saved us time, stress and, most importantly, he kept us warm!
Now that TLD is on the skiing side of the ski/snowboard fence, we wanted to show the world how mature we are, and feature Nick – even though he is a “rider” (yes we learned the lingo from you, Nick!)
Enjoy the interview below – questions by TLD, answers by Nick!
We are lucky to have such wonderful clients! Last year, we met the amazing director of Focus PR agency, Sara Balme. Focus PR is a London PR agency, specialising in consumer lifestyle, digital and experiential PR. They have 3 core sectors they work in: food & drink, beauty & health, luxury & lifestyle.
We have been working a lot with food related clients – at the moment we are working on websites for a restaurant property manager, a detox smoothie/food delivery company, two catering companies, and a restaurant. We will be sure to keep you posted when these sites are launched, but the designs are looking really great!
On a related note, I recently met with Jane Milton from The Food Network and Not Just Food. The Food Network is an online social network for food related businesses (anything from wine makers to caterers to cupcake businesses to manufacturers of food and catering related packaging and goods). We met via Linkedin and Twitter and then in real life. The Food Network is a membership social site which allows members access to premium content. This is all available at a very affordable rate of £120+VAT a year.
Jane herself is an active blogger and regularly participates on Linkedin, Twitter and “real life” networking groups such as The Athena Network. Anyone who meets her will see she is a “force to be reckoned with”. I was so impressed I decided I owed it to the world to interview her and put this onto our blog for other food businesses to read – as we seem to be coming across quite a lot of these people in our networking and client circles.
Jane also provides specialist consultancy services within her business “Not Just Food” for those in the food industry, and runs a monthly networking event, ‘The Tea Break’ held on the first Tuesday of each month at Waterstones in Piccadilly. I would recommend that anyone in a food related business who would like to meet Jane and learn more, you attend one of these events.
Free Food Networking
10 to midday
First Tuesday of Every Month
5th View, Waterstones Piccadilly 5th Floor
(just look for the Food Network sign)
As we regularly get requests from potential clients who want to start a new social network themselves, we thought it would be useful to ask Jane some questions about how she managed to create one which is so successful. Below are some questions we asked – and Jane’s answers. We would like to thank Jane for sharing! We also have some pictures showcasing Jane’s work as well.
How long have you been running the Food Network? It started about 11 years ago with me connecting clients and people I met on an Intranet and it mushroomed, so we added a website so we could place info about event, pdf’s on topics people often need help with, industry news and where members could have their own sites too to let people know more about their businesses.
What does this encompass?The Network is an online membership organisation, though we do offer quite a few features free to non-members, which helps food businesses connect and grow their business more effectively than they could without The Food Network supporting them.
Who is it for? Anybody who works within the food and drink industry, produces ingredients, products or retails products, caterers, and people offering services for food businesses eg distributors. We have producers, ingredient manufacturers, packaging companies, caterers, printers dealing in food labelling, legal experts with food knowledge, refrigeration experts and many more groups represented.
What type of information do members get? Members have their own site on the site, there are several forums to give them help and advice including one which comes direct to me so they can ask me questions and receive support directly. We connect members where we can see mutual benefit and post up the latest industry news, support for food businesses and run an events calendar. We also run events in conjunction with other groups on subjects that are useful to/requested by our members – these are most often free, and our members get the first opportunity to attend.
What advice would you give someone starting their own social network? that it takes a lot of work, people imagine you just put the site up and money comes in but it needs marketing, improving, developing etc all the time – in fact I think it needs more marketing than a physical business as otherwise people just forget about it. It has taken a long time to make it profitable but I still see it more as a marketing tool for my consultancy – a way to build relationships with businesses, rather than a big income generator.
An innovative kit with a meal in a baby pumpkin delivered on Halloween to journalists to promote Merchant Gourmet Beluga Lentils.
The less glamorous side of TV work – behind the scenes on a GMTV shoot in Tunisia – making sure all the food is organised for a chef to cook live on Lorraine Kelly morning show.
Fresh veg at Grand Cayman Farmers Market on recent trip to Cayman Islands to look at the food and learn about local dishes.
BBC Good Food Show Somerfield stand pulling in crowds – we designed and managed all aspects of this job including 180,000 food samples.
Jane sharing her marketing expertise with food businesses at Speciality and Fine Food Fair 2009