Before we start this I feel it’s important to define marketing.
I like to explain it using the 3 Ms fo Marketing – Message, Medium and Market.
- Message – the beliefs you want people to have about you and the business you are in
- Medium- the channels you will be using to get your message across (Social networks, email marketing, direct mail, blogging, content marketing)
- Market – who you want to get your message to – usually your prospects, strategic partners, stakeholders, clients and people who would give you referrals