Extra! Extra! Headlines sell papers and blogs. Headlines are the first thing people see before deciding to read your blog. Get it wrong and you risk having all your carefully created content overlooked! This being said, I cannot overstress the importance of a snappy headline. If you’re struggling for ideas, here are 7 archetypes of headlines that can help you.
Insight, advice, news and chit chat
People have different opinions of the types of posts which are most useful, interesting or tweetable. I personally really like “list posts” (eg top tens, best of, collections), as they are easy to process and pass on. They do seem to also get more traffic. Some of our clients ask for our advice with coming up with ideas for what to blog about, which prompted me to put together a list of the types of posts which I believe will make coming up with blogging ideas easier. I have also included examples for each type!
We recommend people blog regularly and consistantly, but vary your posts. Choose from the below – and feel free to add your comments/suggestions!
This is where you have taken the time and collected together a good selection of examples within a certain topic – which you believe are interesting/useful/cool enough to be labelled “top” or “best”!