Extra! Extra! Headlines sell papers and blogs. Headlines are the first thing people see before deciding to read your blog. Get it wrong and you risk having all your carefully created content overlooked! This being said, I cannot overstress the importance of a snappy headline. If you’re struggling for ideas, here are 7 archetypes of headlines that can help you.
Insight, advice, news and chit chat
So, you want people to read your blog posts?
Of course you do! Hopefully, put time and care into crafting every word on your post. Checking that there are no mistakes. Putting your punctuation and capital letters where they should be, and not where they shouldn’t be. Good!
So, you want whoever reads the post to read it carefully, word for word.
But not everyone who sees your post will.
In fact, some people will only spend a split second on it.
That’s not necessarily bad.
The fact is, people are time poor, and when they are online, they get all sorts of information coming at them from all sides.