Companies have to maintain a social media presence to reach the largest segment of their target markets. Maddie Davis has kindly contributed this post to help you get up to speed with what platforms you and your business can focus on!
Insight, advice, news and chit chat
I guess the counter-question for this is: Why would the majority of businesses today either be doing something about social media, or otherwise mortifyingly aware that they aren’t doing it right/enough/effectively?
True, it’s often a waste of time.
My old views
I used to adamantly believe that everyone can learn how to do social media themselves, and should do some of it themselves for at least a month so that they can be more responsible if they outsource it. By doing so, they will be able to understand better what works and what doesn’t. I’d seen so many people hiring in interns and their teenage relatives, and with very little information imparted about their business, handing over the keys and the passwords to their social profiles.
As you probably know, I do a lot of social media training (visit my social media training page for latest workshop information), and I truly believe that anyone can learn pretty easily as long as they want to. One of my students who came for a one to one session is also a journalist – and she wrote an article about the experience.
Why would businesses be worried about the fact people can post on their walls and pages?
Social media provide a space for customers, individuals or business interact with brands. We can define it as a two-way communication and therefore, there is a space for different kinds of opinions. But people fear negative comments, including criticism of bad customer service or negative experience with products.
Those comments and reviews are not only broadcast to the followers but also to the poster’s contacts.
Negative publicity spreads quickly.
I wrote this post for Women Unlimited Worldwide but thought I would include it here too! Hope you find it useful!
We spend a lot of our time creating bespoke websites, so it’s a strange question for me to be attacking. Do I really want to even put this question in your mind?
But here I am bravely writing about this.
Why would I even bring this up?
I know you won’t be able to get value from this post unless I answer this question. So there are 3 reasons.
Scary marketing monsters? What are they?
We don’t mean to scare you. But you need to know.
Knowledge is power. The fact is that – YOU – can be your worst enemy – and really succumb to your own demons.
A client wrote to us and asked “How do I post the same update on Twitter, Facebook and Linkedin, automatically, every time I put a new blog post up? I really want to save time!”
Exciting news! On the 16th of March, Alicia Cowan and I will be joining forces once more to bring more people over to the world of social media – and ensuring that it’s used properly for business. We have both had a lot of success using these tools in our respective businesses – we even met each other on Twitter!
We are not advocating that social media marketing is there to replace face to face relationships, but rather that it is there to allow people to get to know you and your business in a soft and gentle way. Each of the platforms – Twitter, Facebook, LinkedIn, Google Plus, and Pinterest – have their own unique behaviours and uses – and though Alicia and I use them all it’s not mandatory.
The rewards of social media are undisputable in our eyes, and this is because we apply a few simple behaviours but mostly we are just ourselves.
What’s really rewarding is that so many of our previous attendees have become super active on Social Media which is a great way to keep in touch with them.
Social media is another form of networking so it’s really a long term thing, which is great as it gives people time to practice, get to know people, and just let it become second nature.
The “Pre-Holiday Facebook Game of Like” is an idea from two US based social media strategists Dorien Morin-van Dam (originally Dutch, now based in Myrtle Beach, South Carolina) from More in Media and Keri Jaehnig from Idea Girl Media (based in Ohio). I learned about it from my friend/client/co-speaker/social media expert Alicia Cowan.