On the 28th of September, 2012, JP and I (pictured below) went to spend a day learning new skills and trends at The Designer’s Fiesta – a “celebration of design and digital”, brought to London by the UK’s leading Adobe Authorised Training Centre – Academy Class. We went check out the latest trends in design and development and to hone our skills. Keren asked us to blog about it, and thought interview style would be the way to go. Read her Qs and our As below!
Insight, advice, news and chit chat
Recently we worked with the fantastic Noël McWilliam from Mitravitae, who wanted to refresh the Mitravitae website and social media so it would accurately reflect the brand. Mitravitae is all about renewable energy, water and food production inspired by nature – value and profit with a social conscience.
Just wanted to update everyone on 2 very exciting speaking engagements I have coming up. Both to distinct audiences, which I love, as I can really be specific to how design, marketing and social media applies to their industry.
Your logo is the main element of your branding which you’ll use pretty much everywhere along with your brand colours. Two people who understand the importance of logo design and brand colours are our very own Tamlyn Hall from TLD and colour consultant Karen Haller.
Karen Haller is an Applied Colour Psychology Specialist. She helps business owners to communicate their brand’s authentic business personality in colour, further strengthening their marketing message to increase brand recognition by standing out from the competition and increasing sales.
BEFORE: Recognise & Relieve old logo & brand colours
In analysing the old Recognise and Relieve brand colours Karen Haller found that the brown colour palette is from the colour family related to the Autumn season. The monotone variants of brown give an overall subliminal message of safety, seriousness, reliability and support.
Looking at the brand’s core values – aiding positive change, healing and self awareness in a calm and nurturing environment, the old brown monotone colour palette may have, over time, reflected a feeling of heaviness, reluctance for change and seriousness.
We have been working hard on our newsletter, as we always do. And it’s ready to send! In this one the illustration was done by Tina and Amy worked on the graphics for the rest of the newsletter. Other newsletters often feature illustration work by Tamlyn – who drew our owls! Those of you who dont subscribe, you’re missing out! We almost always do special offers, games and prizes. Our latest creation involves a theme – “Make Do and Mend” which goes with the whole “January Austerity” feeling. No point in being frivolous and overly extravagent – it’s just not the done thing! So, in our newsletter we have listed “8 free or almost free ways to improve your presence online.” We do like the number 8!
We also like the number 3 – so watch out for the 3 offers within the newsletter.
Read it here and let us know in the comments below what you think!
Get yourself out there!
Now a full time member of the TLD team, I first came to Top Left Design as an intern for two weeks when I was just 14 years old. I’ve spent a lot of time with the team helping out for the past four years and have learnt countless amounts of new and interesting things, and still have much more to learn!
Julien is one of the two french students (Julien and Caroline) who spent a 10 week internship at Top Left Design. In this post he shares with you a few new things he learnt about design.
Here is what Julien wrote
Hi everyone! I’ve just finished my 10 weeks internship here at Top Left Design. Usually I work more with the programming side of things, and have never really learnt much about the design process. I like coding because I’ve learnt a lot about how to do it, and so now it’s easy for me. But during this internship I saw that design is not so different from coding, you have to always keep in mind some key rules and guidelines to create a good design.
Here are the 7 most important rules I learnt at top left design during my 10 great weeks:
Caroline and Julien are two french students who spent 10 weeks with the team at Top Left Design on a summer internship. 10 weeks have flown by! They have sadly left and will be truly missed by all of us at Top Left Design. In this blog post Caroline shares a little bit about her experience at TLD and the new things she learnt.
Here is what Caroline wrote
Here we are: 10 weeks have gone by, and it’s already the end. When I look at the pieces of paper which I wrote all of my tasks on each week, I think we can say that it’s been amazing. From tasks which took me several days to complete to some which only took me a few minutes, each week has been a new experience.
Food – Its yummy and we can’t live without it! (even if you tried). Designing a food website presents an interesting challenge – the design has to look good enough to eat!
Whether it be for a restaurant, or a company that sells food online, the focus has to be on the product, which in these cases, are the food itself, or the venue in which you will be eating the delicious consumables.
Good professional photography is essential for this genre of website, and thankfully, our clients recognise this with the beautiful images they have supplied to us in the past.
Having good quality images on your site can set you apart from your competitors in a big way. Have you ever been to a website and thought “those pictures are awful”? How did that affect your impressions of the company? I’d be willing to bet that your perception of the company went down some – the quality of your content is directly linked to how your visitors perceive the overall quality of your company.