Insight, advice, news and chit chat

Keren Speaks

Just wanted to update everyone on 2 very exciting speaking engagements I have coming up. Both to distinct audiences, which I love, as I can really be specific to how design, marketing and social media applies to their industry.

UK Alliance of Wedding Planners – Wedding Planning Excellence – WPE ‘12 – March 2nd

Wedding Planner's Excellence 2012 - 2nd March 2012 - Keren Speaks about "Looking Fantastic Online"

On March 2nd, I will be speaking at the UK Alliance of Wedding Planners – Wedding Planning Excellence 2012 (‘WPE ‘12’) event about “Looking Fantastic Online”. I was interviewed on their blog as they did a series of speaker bio interviews. I have spoken to this audience before with Tamsin Fox-Davies (who happens to also be speaking at the same event this time) and the planners were so friendly and receptive. I even now have amassive Twitter list of “Wedding Planners and Suppliers which I have built up since.

The British Institute of Interior Design – March 15th

On the 15th of March, I will be speaking to the British Institute of Interior Designers about “How to make social media work for your business”. This means there will be a Twitter list for them too.

I will of course be mentioning Pinterest as these two audiences are perfect for using this new social network to show examples of how they can help and inspire their clients. Happy to send you an invite if you like – it’s really worth exploring!

And then the next morning, I will be running my fantastic Social Media for Business “Don’t Ignore It” with Alicia Cowan. More about that on this recent blog post!

If you are an interior designer or a wedding planner and you are coming – make sure you come and say hi (or comment below) or send me a tweet!

evolution of a logo

Your logo is the main element of your branding which you’ll use pretty much everywhere along with your brand colours. Two people who understand the importance of logo design and brand colours are our very own Tamlyn Hall from TLD and colour consultant Karen Haller.

Karen Haller is an Applied Colour Psychology Specialist.  She helps business owners to communicate their brand’s authentic business personality in colour, further strengthening their marketing message to increase brand recognition by standing out from the competition and increasing sales.

BEFORE: Recognise & Relieve old logo & brand colours

Recognise & Relieve old brand colours

In analysing the old Recognise and Relieve brand colours Karen Haller found that the brown colour palette is from the colour family related to the Autumn season. The monotone variants of brown give an overall subliminal message of safety, seriousness, reliability and support.

Looking at the brand’s core values – aiding positive change, healing and self awareness in a calm and nurturing environment, the old brown monotone colour palette may have, over time, reflected a feeling of heaviness, reluctance for change and seriousness.

makedoandmend

We have been working hard on our newsletter, as we always do. And it’s ready to send! In this one the illustration was done by Tina and Amy worked on the graphics for the rest of the newsletter. Other newsletters often feature illustration work by Tamlyn – who drew our owls! Those of you who dont subscribe, you’re missing out! We almost always do special offers, games and prizes. Our latest creation involves a theme – “Make Do and Mend” which goes with the whole “January Austerity” feeling. No point in being frivolous and overly extravagent – it’s just not the done thing! So, in our newsletter we have listed “8 free or almost free ways to improve your presence online.” We do like the number 8!

We also like the number 3 – so watch out for the 3 offers within the newsletter.

Read it here and let us know in the comments below what you think!

The designer tips I learnt at Top Left Design – by Julien Michot (one of our interns)

Julien is one of the two french students (Julien and Caroline) who spent a 10 week  internship at Top Left Design. In this post he shares with you a few new things he learnt about design.

Here is what Julien wrote

Hi everyone! I’ve just finished my 10 weeks internship here at Top Left Design. Usually I work more with the programming side of things, and have never really learnt much about the design process. I like coding because I’ve learnt a lot about how to do it, and so now it’s easy for me. But during this internship I saw that design is not so different from coding, you have to always keep in mind some key rules and guidelines to create a good design.

Here are the 7 most important rules I learnt at top left design during my 10 great weeks:

3,2,1… London 2011! You don’t need to be a sportswoman to develop your skills – by Caroline Campan (one of our interns)

Caroline and Julien are two french students who spent 10 weeks with the team at Top Left Design on a summer internship. 10 weeks have flown by! They have sadly left and will be truly missed by all of us at Top Left Design. In this blog post Caroline shares a little bit about her experience at TLD and the new things she learnt.

Here is what Caroline wrote

Here we are: 10 weeks have gone by, and it’s already the end. When I look at the pieces of paper which I wrote all of my tasks on each week, I think we can say that it’s been amazing. From tasks which took me several days to complete to some which only took me a few minutes, each week has been a new experience.

A collection of websites for Food Businesses (designed by Top Left Design)

Food – Its yummy and we can’t live without it! (even if you tried). Designing a food website presents an interesting challenge – the design has to look good enough to eat!
Whether it be for a restaurant, or a company that sells food online, the focus has to be on the product, which in these cases, are the food itself, or the venue in which you will be eating the delicious consumables.

Good professional photography is essential for this genre of website, and thankfully, our clients recognise this with the beautiful images they have supplied to us in the past.

Should we have professional photography in our website?

Yes!

Having good quality images on your site can set you apart from your competitors in a big way. Have you ever been to a website and thought “those pictures are awful”? How did that affect your impressions of the company? I’d be willing to bet that your perception of the company went down some – the quality of your content is directly linked to how your visitors perceive the overall quality of your company.

There’s nothing worse than having a great website designed, only to populate the pages with low quality clipart style stock imagery, or dodgy team pictures.

  • If you are a venue – people will want to see the venue in all it’s glory
  • If you have a physical product – then show off the product with high quality pictures
  • If you have people in your business – (yes we know this means everyone!) – adding team pictures creates trust and transparency

Professional photography really does add a sophisticated and unique feel to your company and products. Below is just a small collection of  professional photography used throughout websites TLD has designed – now you’ll be able to see why professional photography is a must!

I just emailed to say I love you – Our February newsletter

With February being the month of love we decided what better way to spread a little love amongst those nearest and dearest to us than through one of our special TLD newsletters! A lot of love and effort always goes into them and this one is no different.

From stories about French boys, Make My Lunch and special branded cupcakes…

Make My Lunch

…to TLD Social Media seminars and giant urns (not in that particular combination or order!) we promise you won’t be disappointed!

Introducing Urn-ie!

Go on, have a read! You know you want to to! And if you’re up for a bit of a challenge, read to the bottom of the newsletter and do as it says.. you might be in for a pleasant surprise! Happy Valentine’s Day!