We learn a lot from our clients, about their businesses, what works and what doesn’t, who they are looking to meet, who their best clients are, and what their challenges are. We don’t run a school, but one of our big values is “Teach and Learn”.
And we work with all sorts of clients, large and small, and many of them prefer, they say, to continue along the path of marketing with just a few maintenance changes on their site but with them essentially managing their stuff themselves.
I was asked recently to outline the answers to a very specific question. When it comes to clients or potential clients – what is it they want to see on your LinkedIn profile?
Of course this depends on the person they are. Some of them will want to see you have 500+ connections. Some check out how many recommendations you have.
And these are things you can build up over time.
But here are things you can work on right now, on your own profile, and this works for anyone.
We love to feature our clients, especially the ones who are most “well behaved” – meaning they listen to us, and love to take what we have created for them as tools – and run with it.
One such client is Cate Meredith from Bene Media. She is actually based in Virginia, so we couldn’t meet her in person, and in fact we still haven’t.
Working with Cate was an absolute pleasure. She was so enthusiastic and easy going, and was so happy every time we showed her the next phase. We did all our meetings with Skype video and basically as
I went through each stage with her, there was always happy exclamations and appreciations. I loved working with her and can’t wait to meet her in person!