Insight, advice, news and chit chat

Characteristics of an ideal client - Top Left Design

So many people work for “anyone who…” and forget that there are going to be some people who are in certain industries and positions, but don’t actually have the qualities that you would prefer all your clients to have. It has to do with personality, values and culture.

Not understanding who your client really is keeps you away from being able to better serve that client.

It’s a big decision and not to be taken lightly. Which is why you can’t just go out and ask people “what should I name my business?” and hope someone will come up with a perfect name. This is why they pay the branding agencies the big bucks! And sometimes, people pay the big bucks and end up coming up with their business name in a “bathroom revelation”.

It happens.

Here are 5 different ways to name your business:

Our Oyster Card holders have arrived – hooray!

One of the first jobs we got our newest team member, Aric to do, was make our very own Oyster card holders. We want poeple who commute in London to think of us every single day and the ones that they give you when you sign up for Oyster card holders are just so BORING looking. And we want to make sure we included owls (some of you already know the 3 reasons why we use owls in our branding – but if not – read this post!)

Top Left Design branded Oyster Card Holders

Top Left Design branded Oyster Card Holders

If you are reading this, and you want an Oyster card holder – comment below and we can arrange for you to get one!

Websites for UK Financial Advisers & Financial Planners

In the last year we have been working on a number of websites for financial planners and financial advisers in the UK, along with our strategic partner the lovely Abbie Tanner from A Business Innovation.

Abbie does the strategy and content planning, as well as the copy writing and value proposition, and we have been designing and building the websites according to the brief and branding that results from this.

Montagu Financial Management

Websites for UK Financial Advisers & Financial Planners

Montagu Financial Management

Montagu wanted a crisp, clean website which was easy to navigate – along with the top navigation the site makes great use of internal links which makes moving through the site very simple. The design of the Montagu website came quite easily after we had created their lovely new logo.

They chose to use quirky images and testimonials throughout the site which is a great way to make your company more credible. The website also includes downloadable case studies and links to the team members ContactMonkey contact cards.

Mount Sterling Wealth

Mount Sterling Wealth - Scrolling images and testimonials

Mount Sterling Wealth - Downloadable case studiesMount Sterling Wealth are an independently owned financial planning and wealth management practice with offices in Mayfair and North Yorkshire. Mount Sterling Wealth wanted a simple, professional website that ensured that all their information was easily accessible. It’s only a 3 page site but it really packs a punch we think.

The site makes use of a great sliding header which features some of their testimonials, it also has downloadable PDF versions of their case studies and you can find their team members details through the links on the site to ContactMonkey.

Dragonfly Planning

Dragonfly Planning - Scrolling images

Dragonfly Planning - Really cool roll-over feature

Dragonfly wanted a clean, professional website where they could show off their services and case studies. They also wanted to add interest to their existing logo so we turned the logo into a flash animation with fluttering wings and some sparkles.

This website features rotating images and tag lines on the home page, downloadable case studies, and internal links to make navigating the site simpler. On the About us page we used a really cool roll-over feature for the team members details.

Professional Financial Centre

Professional Financial Centre - Scrolling images and blog feed

Professional Financial Centre - Contact form with cool postcard effect

PFC wanted to launch a website that reflected the services and benefits they provide. The brand needed to be strong, classic and clean to help it stand out.

This home page features sliding images and tag lines, the 3 main audiences in 3 separate sections as well as a blog feed of the 3 latest blog posts. You will find their social media links at the top of every page of the site to make it easy for people to connect with them. We also added a nice touch by using aged looking paper to list services and for the testimonials.

Fish Financial

Scrolling images and testimonials

Fantastic lightbox pop-up feature

Fish Financial was looking for a fresh, colourful, friendly approachable website which we managed  to achieve by using quirky images and bright colours for every page to differentiate between each section of the website.

This website features rotating images and testimonials on the home page, downloadable case studies, a resources library with past newsletters and portfolios, a fantastic ‘lightbox’ feature to show their Structured Investment Process along with a blog. The blog, case studies and testimonials are all really great ways to help visitors get to know your company and what you do.

Kubera Wealth

Home page animation

Downloadable case studies and lighthbox pop-up mind map

Kubera Wealth was looking for a website redesign that would refresh their online presence and to reflect their corporate image using an uncluttered design that would speak to their clients in a language they would understand.

Top of the list for the client was to create interest right from the get go whilst highlighting Kubera Wealth’s services. We achieved that by creating an animation on the home page. This website also features downloadable case studies, a ‘lightbox’ feature to show their mind mapping technique and a regularly updated blog which also features the clients love of art and photography.

Clarkson Wayman Ball

Scrolling testimonials, fading services and blog feed

Pop-up profiles

CWB was looking for a website that would demonstrate their commitment to their superior level of service as well as illustrating how they have helped numerous clients with everyday problems just like the rest of us. This was achieved by putting their clients first. The website is obviously a testament to what CWB has and can do but it also allows their clients to tell their own stories throughout the website by way of their case study pages, testimonials throughout the site and scrolling testimonials on the home page.

Their website also features a blog with a feed to the home page which is a good way to make people aware of what’s going on as soon as they arrive at the website. We also used some great functionality on the about us page to feature all team members without needing to use huge amounts of space.

Bluecoat Wealth Management

Scrolling testimonial banner and clearly visible social media links

Designed banners to highlight things that Bluecoat helps with

Bluecoat wanted to become known as the leading provider of retirement life planning. We wanted to portray this message whilst keeping the website clean, fresh and easy to navigate. The stock photography on the website also lends itself to retiring, relaxing, taking up a hobby or travelling.

Social media is very important for a company and so we made sure that we had clearly visible links to the social media networks that Bluecoat was on. This website also makes use of downloadable case studies, testimonials and a blog. Robin Clarke from Bluecoat also strongly believes in giving back to community so we have also been working on banners to highlight the good things that Bluecoat does.

Petrus Financial Services

Polaroid links to the downloadable case studies

Fantastic roll over profile functionality

Petrus Financial Services wanted to update their website to have it being fresh, friendly and easy to navigate. They also wanted to have people see the services they offer as you arrive at the website which we achieved using these Polaroid’s which link to the case studies page with downloadable case studies.

Every page also consists of a testimonial which shows off what they have done for their past and existing clients. The real winner of this website is the great functionality used on the who we are page – it works in a similar way to the Facebook tag system where you hover over someone’s face and their name and profile appears. We just love this feature!

PK Partnership



This site is a well thought out site, with the key messages clearly stated on the homepage, and images that consider their audience and messages.

There is a blog on the homepage which PK Partnership work on themselves.

Within the pages there are “hot links” to other areas of the site, and one of the most important sections is the client stories – as when people can understand what makes other clients choose PK Partnership, they understand better who they may benefit.

Maseco Private Wealth



We worked on this project with Abbie Tanner as well. Maseco is a private wealth firm which specializes in American living in the UK – and are able to work in this quite complex tax area.

They use big and meaningful images throughout the site to break up the text, and are clear on what makes them a good choice.

This was a site we took over in the design phase, so we did changes on the designs and created layouts for new pages – and then built  it. The site is in WordPress so is updatable easily by the client.

Kamaka Launch

Our client Marcie Buxton came to us with a need for a full set of material for her new business –

This included:

  • Logo/Branding
  • Business cards
  • Compliment Slips
  • Letterheads
  • Email Footers
  • Website – design, build, and hosting
  • Blog integrated into the website –

On the 17th September, 2009, we all attended fantastic launch event for Kamaka, hosted by Beautiful Events with inspiring speakers who spoke about success and potential within women owned and and run businesses and organisations. Many of Marcie’s clients were there and were singing her praises. And of course, we got a mention as well!

The speakers included Jo Booth and Caroline Rich from EURO RSCG and Bridget Edwards – from Anne Peaker Centre for Arts in Criminal Justice.

Below are pictures featuring Amy, Tina, Keren, Anders and also Jamie from Beautiful Events! More pictures can be seen at

Kamaka launch images

Here is what Marcie Buxton, founder of Kamaka, had to say of her experience:

“Top Left Design is a web design company with a special creative vibe, with an edge, with charisma. You are charmed by their talent, commitment and excellent customer service which means you want to go back for more!

I met Keren, the director through a mutual friend at a time when the advice around me was to make do without a website and not to invest in one as I was a new business.

I met Keren and changed my mind, did not listen to the nay sayers and it was my first great decision for KAMAKA. From initial talks and planning in May, the brand and website was launched a London party on 17 September. Many complimented the site and continue to do so.

They have given me a company brand, logo and website to be proud of – reflecting me – always a good thing for PR.

I would highly recommend them.”

Visit the Kamaka website