Insight, advice, news and chit chat

Characteristics of an ideal client - Top Left Design

So many people work for “anyone who…” and forget that there are going to be some people who are in certain industries and positions, but don’t actually have the qualities that you would prefer all your clients to have. It has to do with personality, values and culture.

Not understanding who your client really is keeps you away from being able to better serve that client.

It’s a big decision and not to be taken lightly. Which is why you can’t just go out and ask people “what should I name my business?” and hope someone will come up with a perfect name. This is why they pay the branding agencies the big bucks! And sometimes, people pay the big bucks and end up coming up with their business name in a “bathroom revelation”.

It happens.

Here are 5 different ways to name your business:

Our Oyster Card holders have arrived – hooray!

One of the first jobs we got our newest team member, Aric to do, was make our very own Oyster card holders. We want poeple who commute in London to think of us every single day and the ones that they give you when you sign up for Oyster card holders are just so BORING looking. And we want to make sure we included owls (some of you already know the 3 reasons why we use owls in our branding – but if not – read this post!)

Top Left Design branded Oyster Card Holders

Top Left Design branded Oyster Card Holders

If you are reading this, and you want an Oyster card holder – comment below and we can arrange for you to get one!

Websites for UK Financial Advisers & Financial Planners

In the last year we have been working on a number of websites for financial planners and financial advisers in the UK, along with our strategic partner the lovely Abbie Tanner from A Business Innovation.

Abbie does the strategy and content planning, as well as the copy writing and value proposition, and we have been designing and building the websites according to the brief and branding that results from this.

Below we have gone through some of the projects we have worked on so far and we will add more as we go along – so keep checking back!

Kamaka Launch

Our client Marcie Buxton came to us with a need for a full set of material for her new business –

This included:

  • Logo/Branding
  • Business cards
  • Compliment Slips
  • Letterheads
  • Email Footers
  • Website – design, build, and hosting
  • Blog integrated into the website –

On the 17th September, 2009, we all attended fantastic launch event for Kamaka, hosted by Beautiful Events with inspiring speakers who spoke about success and potential within women owned and and run businesses and organisations. Many of Marcie’s clients were there and were singing her praises. And of course, we got a mention as well!

The speakers included Jo Booth and Caroline Rich from EURO RSCG and Bridget Edwards – from Anne Peaker Centre for Arts in Criminal Justice.

Below are pictures featuring Amy, Tina, Keren, Anders and also Jamie from Beautiful Events! More pictures can be seen at

Kamaka launch images

Here is what Marcie Buxton, founder of Kamaka, had to say of her experience:

“Top Left Design is a web design company with a special creative vibe, with an edge, with charisma. You are charmed by their talent, commitment and excellent customer service which means you want to go back for more!

I met Keren, the director through a mutual friend at a time when the advice around me was to make do without a website and not to invest in one as I was a new business.

I met Keren and changed my mind, did not listen to the nay sayers and it was my first great decision for KAMAKA. From initial talks and planning in May, the brand and website was launched a London party on 17 September. Many complimented the site and continue to do so.

They have given me a company brand, logo and website to be proud of – reflecting me – always a good thing for PR.

I would highly recommend them.”

Visit the Kamaka website