I am working with a couple of membership organisations and have just written a long email full of ideas for one of them. This was the natural start of a super useful blog post – this one!
Insight, advice, news and chit chat
I often hear the internet being compared to a rabbit hole – people complain that they get sidetracked when they are meant to be doing “productive tasks”, and fall into the rabbit hole of the internet. If people are doing it anyway, wouldnt it be nice if they were stuck reading/watching YOUR published articles/videos/other content?
A term I came up with, which is way better than name dropping.
This means weaving in the experience you have while giving advice in your blog posts.
In a subtle way. Not in a bragging way.
I suppose it’s an art, and takes practice.
This post was written by Rhea Lempert, who did 2 weeks of work experience in February 2015 at Top Left Design.
My internship experience and first hand tips
Hi! My name is Rhea, I am fourteen and interested in design and copywriting. After spending a very fast two week placement at TLD, I’ve experienced a part of the working world and how it can be great fun with the TLD crowd. I’ve also seen just how a hot cup of tea or coffee can put a smile on anyone here!
I was recently at an event and raving about my little sequence of activities for social media sharing. I save a lot of time with this sequence, so I know you are itching to know what I do!
Written and researched by Chris Higgins
When many people think of adding content to a blog, they think first (and sometimes only) of text and pictures (maybe video). And while text is justifiably the foundation of good content, it need not be the only part. You do not need to be Alfred Einstein (Albert’s brother) to learn how to embed other types of content. In this blog post I hope to help make the process simple, straightforward and effortless. Okay, that’s an exaggeration. Not effortless exactly, but less effortful. And much less effort than it took to research the post.
I have a feeling that people are confused about the difference between a newsletter and a blog so I have been meaning to write this for a while!
If you feel like things in digital marketing move too fast, you’re right. Things change all the time. I might spend ages creating a video on how to shorten URLs for Twitter and then a better way might come along, meaning I have to do that video all over. But there are certain things – thought processes, concepts, and cold hard truths – that are just always true – when it comes to marketing yourself, your business or organisation online. Here are 6 of them.
It’s not about making a sale, it’s about making an impression
Your headlines may be catchy. Your writing may be amazing. Well crafted words, punchy sentences, and amazing insight into the minds of your reader. But if your blog is longer than 150 words, you need to add subheadings – or build them in as you go!
Big blocks of text can feel like a chore to read
People have so much media coming their way that they have to process quickly – they tend to put aside for later anything that will take them more than 30 seconds to process.
The solution: Break up your text with subheadings and bullets
Copy in a blog shouldn’t go more than 2 paragraphs without something to break it up. This can be an image, a bulleted list, an outtake, or a subheading.
One ultra important further tip: Use subheadings that have meaning
I love a success story – don’t you?
One such is the lovely Snowbizz – a family ski resort. Mum and daughter Wendy and Elodie came for 5 sessions with me – and as a result, completely transformed their marketing. Yay! I asked Wendy to write me a little bit about how the experience was for her, after our initial sessions. So most of this was written by Wendy – except for the questions! Below is Wendy’s wonderful Q+A interview: