Insight, advice, news and chit chat

This post was written for Constant Contact

I have a feeling that people are confused about the difference between a newsletter and a blog so I have been meaning to write this for a while!

What may seem like normal words to us digital marketing folk can seem like jargon to some. So if you ever think someone is a bit mixed up about this – show them this post and hopefully all will become clear!

The main difference is where you see it

This is the part of your site which changes regularly, and is meant to.

It’s much more interesting to say on your social networks, “read my new post” (with a great headline) than “I just added a new service on my website’s services page!

Reinforce your key messages

You may have (if you’re smart) introduced key messages elsewhere in your site but by finding clever ways to blog about these things you can reinforce that you really stand by them

We recently launched Rosie Millard’s new website! You may have seen this in our most recent launches section of Top Left Designs latest newsletter ‘Make Do and Mend’.

Rosie Millard is a journalist, broadcaster and author. As well as her newly launched website, Rosie also has a mummy’s blog which we launched in June 2011 called Helicopter mum.

Rosie came to Top Left Design requiring a complete website and blog revamp. Her old website and blog were seperate from one another and were in need of a modern, professional re design as well as being joint together.

Rosie’s old website shown below was quite outdated and in need of a contemporary re-design.

My social media Valentine sected

I wanted to post this today as it’s Valentine’s Day and this post is dedicated to my main love on social media.

Anyone who has been to my social media seminars knows that I rave about them, and there is a certain light in my eyes when I talk about them.

It’s actually not a person per se – although social media IS all about people and connecting with others.

This is a tool created for busy people like me to allow us to make the most of all the amazing social sharing possibilities on Twitter. It’s called Buffer.

Types of blog posts that make blogging easy

People have different opinions of the types of posts which are most useful, interesting or tweetable. I personally really like “list posts” (eg top tens, best of, collections), as they are easy to process and pass on. They do seem to also get more traffic. Some of our clients ask for our advice with coming up with ideas for what to blog about, which prompted me to put together a list of the types of posts which I believe will make coming up with blogging ideas easier. I have also included examples for each type!

We recommend people blog regularly and consistantly, but vary your posts. Choose from the below – and feel free to add your comments/suggestions!

Best-of lists

This is where you have taken the time and collected together a good selection of examples within a certain topic – which you believe are interesting/useful/cool enough to be labelled “top” or “best”!