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Insight, advice, news and chit chat
Typography surrounds us everyday and most of us aren’t even aware of the impact it makes. We see things written, words grab our attention, we’re swayed into thinking and feeling certain things and we don’t stop to think why.
So maybe it’s time to sit up and take note of these little letters that make such an impact on our every day lives. Here are 5 rules of typography that might make you start to look at things in a different light and realise that no well designed type is ever an accident.
Kerning is key
Kerning is the space that occurs between letters in a word. Most people assume that this is automatically done within editing programs but the truth is that a lot of fonts don’t have great kerning. If the spacing looks wrong to you it probably is. Trust your instincts and fix it by manually adjusting the spacing. It’s time consuming but it can be the difference between a good design and a great design.
Pride is vanity, right? Isn’t that a bad thing?
With Google announcing that around the 21st april, your site’s “mobile friendlliness” will affect your search results, a lot of people are worried. This is because to create your site again, to make it responsive or to make a mobile version, takes time and money, and that may not be something your business has budgeted for.
We get it. As a small business, unexpected costs are the WORST!
Anytime you have to upgrade your PCs, invest in new software, replace a team member, or pay some regulatory body, there are costs which don’t necessarily align with your business’s income and profit. Annoying!
We decided in the beginning of 2014 that whether people asked or not we would make a point of making all the sites we made into responsive ones. More and more people are looking at websites on their mobile devices, and having a site that displays clearly, with legible text and images, formatted well within that, is definitely the way forward.
Currently we are working on revised websites for 4 existing clients where we did their website before, and we are creating newly designed ones to update the design and make it responsive at the same time.
We’ve been around the block a few times, and created websites now for hundreds of clients. And we pride ourselves in amazing high quality designs. Each client is different and has different audiences and needs.
So, our aim with design
We want to ensure that clients are happy with their websites (that’s how they will be proud enough to share their site with people).
We also know that to be effective, a website needs to be in line with what the audience wants to see.
And we are preparing the site for responsive HTML built with WordPress updatability.
In addition, there are general rules we follow to ensure our websites are super easy to navigate, clear, quick to load, and easy to update.
Our design process is explained in this Slideshare presentation below.
The amazing story of this project starts with Nu Image, a California-based production studio (founded 1992) owned by my dad, Avi Lerner, his brother (my uncle) Danny Lerner, Trevor Short and Danny Dimbort.
Nu Image had already produced more than 60 full feature films in Bulgaria before they bought the Boyana Film Studio in 2005 and renamed it Nu Boyana.
We are lucky to have such wonderful clients! Last year, we met the amazing director of Focus PR agency, Sara Balme. Focus PR is a London PR agency, specialising in consumer lifestyle, digital and experiential PR. They have 3 core sectors they work in: food & drink, beauty & health, luxury & lifestyle.
We created a new design for their website, so I asked Sara to share with us her experience with the Top Left Design team as a result. Her answers are below – and won’t take you long to read as I haven’t embellished them!
Interview below – enjoy!
So you happened to fall upon this secret blog post! Well done!