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Pros and Cons of Big vs Small clients

[written by Elisa Woolley]

You can’t really say that big clients are better than small clients or vice versa. Everyone is an individual and so are our clients.

We have a huge variety of clients here at TLD and that’s what makes our jobs so fun, varied and interesting. To define, when we say small we mean businesses which are run by one person, maybe 2, up to a team of approx 5 or 6. Big, for us is 10-100 staff, and 1 million + turnover. And believe me, there are exceptions to the below.

On Christmas Eve, it’s a time to spend with family and not on the computer, writing a blog post However, it’s also a time to show generousity of spirit. So, I decided to spend 20 minutes only on this post, to share my 2 favourite ever Xmas videos. Enjoy and share with loved ones, and I hope they make you smile!

“Who do you think will complete the task of prep-ing their pineapple first? The person with the pineapple slicer gadget or the one with the sharp knife?”.

So began one of my John Maxwell’s Million Leader Mandate leadership development training sessions a few years back. This is one of the most effective visual aids I have ever used. The pineapple gadget won this by an amazing margin. Clearly, a knife can be used to prep a pineapple but a tool specifically designed for the job can do it in a fraction of the time.

This morning while working on a design I went to grab some ‘dummy text’ also known in our industry as Lorem Ipsum from our trusted friends www.lipsum.com. Lorem Ipsum is described on their site as ‘…simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.’

We use “Lorem ipsum” text in our designs as a placeholder – as a replacement for readable content. It’s written in a similar way to English, in terms of the length of words and sentences – and in a way, it mimics the way real English text looks. This way, clients can pay attention to the design to begin without being distracted by repetitive sentences or meaningful text. From this we can give clients the correct word counts to stick to. They can then follow the word count guides and provide “real” copy after.

I am sure you have seen, in conversation you inevitably say those words “You know that YouTube video…?” – and then you are surprised when people haven’t seen the ones you have watched over and over!

So I thought I would collect together for you my personal favourites (you will love them! Trust me!), to make sure that you don’t miss out on the wonder and joy of watching them! Have a look and let me know what you think! They all have music too as a bonus!

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