Traffic numbers vary, and it can be confusing! How do you know if you’re doing “good” or “bad”? It depends on lots of things to do with your business, but, for perspective, I think it helps to compare with others.
Insight, advice, news and chit chat
“Twitter? I don’t have time for that.”
Well, we have a secret for you – ready?
Twitter Gurus followed by thousands of people don’t actually spend the whole day behind their computers overloading your feed with 10 tweets per minute (or the more realistic 10 tweets a day).
“Make your website engaging” and “Make your website interactive” is advice we hear a lot.
But if you throw your hands up plaintively, asking the next question – “but how?”, people don’t always give you a straight answer, do they!
What does that even MEAN?
It’s not about whizzy animations or spinning logos, we know that. And when it comes to interactivity, websites by their very nature ARE interactive. They allow you a selection of different links to click on and you choose your own path. You are in control of your own journey, and therefore, by definition, it’s interactive. Engagement-wise – friendly text and a human factor are definitely ways to connect with your website visitors. You want them to feel like they are getting to know you as a business.
I often hear the internet being compared to a rabbit hole – people complain that they get sidetracked when they are meant to be doing “productive tasks”, and fall into the rabbit hole of the internet. If people are doing it anyway, wouldnt it be nice if they were stuck reading/watching YOUR published articles/videos/other content?
Twitter works best when you are you, and as a friendly open channel, the more you show your personality, the more you will be noticed and the more people will make a point of tweeting to you, RTing you, etc. As a basic rule, the first thing to do is change your profile picture – nobody wants to be an egg. Read the post “Dont Be an Egg“.
Although I am a seasoned social media user, I still meet so many people who find it all so new and overwhelming. If this is you, hello! Don’t be overwhelmed. Social media can be fun, and you can learn so much about your industry – not just keeping up with the latest news, but picking up ideas for you to use in your marketing.
I would never normally advocate deleting your LinkedIn account! LinkedIn is the most important network – the one you should choose if you had to choose one.
I have been working with a lot of clients recently helping them to get into the habit of blogging using LinkedIn’s “Pulse” blogging feature, which I really love. The interface is great, it’s mobile friendly and therefore easy to read on your smartphone, and the people you are connected with on LinkedIn are theoretically, your closest network (personally I only connect with people who I have met – or by rare exception – corresponded with).
I love Twitter for its openness and potential and all the crazy and wonderful stories of people connecting on Twitter. And of life experiences that happen because of Twitter. And of course the speed of information sharing and opinion/sentiment airing. But there are often concerns about people using it for evil purposes, like abuse and spam.
We do a lot of newsletters here at TLD, and we get great feedback – people saying they love our newsletters and always read them.
Email newsletters happen to be one of the best types of marketing out there (as usual, if it’s done well). This is because: