I often hear the internet being compared to a rabbit hole – people complain that they get sidetracked when they are meant to be doing “productive tasks”, and fall into the rabbit hole of the internet. If people are doing it anyway, wouldnt it be nice if they were stuck reading/watching YOUR published articles/videos/other content?
Insight, advice, news and chit chat
Twitter works best when you are you, and as a friendly open channel, the more you show your personality, the more you will be noticed and the more people will make a point of tweeting to you, RTing you, etc. As a basic rule, the first thing to do is change your profile picture – nobody wants to be an egg. Read the post “Dont Be an Egg“.
Although I am a seasoned social media user, I still meet so many people who find it all so new and overwhelming. If this is you, hello! Don’t be overwhelmed. Social media can be fun, and you can learn so much about your industry – not just keeping up with the latest news, but picking up ideas for you to use in your marketing.
I would never normally advocate deleting your LinkedIn account! LinkedIn is the most important network – the one you should choose if you had to choose one.
I have been working with a lot of clients recently helping them to get into the habit of blogging using LinkedIn’s “Pulse” blogging feature, which I really love. The interface is great, it’s mobile friendly and therefore easy to read on your smartphone, and the people you are connected with on LinkedIn are theoretically, your closest network (personally I only connect with people who I have met – or by rare exception – corresponded with).
I love Twitter for its openness and potential and all the crazy and wonderful stories of people connecting on Twitter. And of life experiences that happen because of Twitter. And of course the speed of information sharing and opinion/sentiment airing. But there are often concerns about people using it for evil purposes, like abuse and spam.
We do a lot of newsletters here at TLD, and we get great feedback – people saying they love our newsletters and always read them.
Email newsletters happen to be one of the best types of marketing out there (as usual, if it’s done well). This is because:
A term I came up with, which is way better than name dropping.
This means weaving in the experience you have while giving advice in your blog posts.
In a subtle way. Not in a bragging way.
I suppose it’s an art, and takes practice.
Most people say that the best source of business usually comes from existing clients.
Either referrals from clients or repeat business.
So, there is something to be said for focusing on this.
But it can feel awkward asking your clients for referrals. I know we are meant to do it, and “if you don’t ask you don’t get” and many people swear by it. Personally, I still find it hard. Being in the UK it’s maybe harder for us.
Why would businesses be worried about the fact people can post on their walls and pages?
Social media provide a space for customers, individuals or business interact with brands. We can define it as a two-way communication and therefore, there is a space for different kinds of opinions. But people fear negative comments, including criticism of bad customer service or negative experience with products.
Those comments and reviews are not only broadcast to the followers but also to the poster’s contacts.
Negative publicity spreads quickly.