Yes! I am going to explain how hashtags work on Twitter. Many people feel this is old news, but since I keep having people ask me to explain it to them during my social media and content marketing workshops, I thought I would just explain it properly in this post!
Insight, advice, news and chit chat
Want to help a colleague/client with sharing things on LinkedIn? That’s good!
But finding their latest posts isn’t as easy on LinkedIn as it is on Twitter, Facebook, or Google Plus.
I asked a new contact of mine if he uses Twitter! I like to keep in touch with nice people I meet in different ways, and Twitter is a great way to do so.
Regardless of what you have heard about Twitter, it’s still used by millions of people daily, and it’s a go to place for breaking news and celebrity rants. But I love Twitter for business. And in the context of business, I came up with a pros and cons list.
Traffic numbers vary, and it can be confusing! How do you know if you’re doing “good” or “bad”? It depends on lots of things to do with your business, but, for perspective, I think it helps to compare with others.
“Twitter? I don’t have time for that.”
Well, we have a secret for you – ready?
Twitter Gurus followed by thousands of people don’t actually spend the whole day behind their computers overloading your feed with 10 tweets per minute (or the more realistic 10 tweets a day).
“Make your website engaging” and “Make your website interactive” is advice we hear a lot.
But if you throw your hands up plaintively, asking the next question – “but how?”, people don’t always give you a straight answer, do they!
I often hear the internet being compared to a rabbit hole – people complain that they get sidetracked when they are meant to be doing “productive tasks”, and fall into the rabbit hole of the internet. If people are doing it anyway, wouldnt it be nice if they were stuck reading/watching YOUR published articles/videos/other content?
Twitter works best when you are you, and as a friendly open channel, the more you show your personality, the more you will be noticed and the more people will make a point of tweeting to you, RTing you, etc. As a basic rule, the first thing to do is change your profile picture – nobody wants to be an egg. Read the post “Dont Be an Egg“.
Although I am a seasoned social media user, I still meet so many people who find it all so new and overwhelming. If this is you, hello! Don’t be overwhelmed. Social media can be fun, and you can learn so much about your industry – not just keeping up with the latest news, but picking up ideas for you to use in your marketing.
I would never normally advocate deleting your LinkedIn account! LinkedIn is the most important network – the one you should choose if you had to choose one.