If you’re doing any email marketing – even a one off invite to an event, you need to seriously consider your subject lines.
Insight, advice, news and chit chat
These two guys are better at their own Tinder profile marketing than many businesses I know. And they’re both still students.
I met Rebecca, or “Becca”, only once for 6 mins at a networking event.
But I remember her – and that’s because of Twitter.
At Top Left Design, we work with clients across a whole range of different sectors and see a range of different marketing skills that are unique to specific industries. This got us thinking – what if they could teach each other something?
A lot of people are surprised that I watched Love Island. I was shown the show by my friend and client Matthew, and after one episode (somewhere in the middle of the series) I decided to “graft” and went onto ITV Hub to do some serious catchup. It took many hours, but I caught up on 23 episodes in one week, and then switched to “maintenance mode” keeping up with one episode a day. If I decide to do something I stick to it.
I am working with a couple of membership organisations and have just written a long email full of ideas for one of them. This was the natural start of a super useful blog post – this one!
I was alerted to this infographic by Emeric Ernoult from Agorapulse, made by the guys at Seriously Social who partnered with G2Crowd (the “#1 tool review company in the US”) – it’s got a comparison on the top 5 Rated Social Media Management Tools.
Social media is not a new trend, but it is certainly one that’s here to stay.
Ever think you could do with a bit of improvement on your writing style?
One of the more unusual parts of my “job” is helping people write their blog content. Often, after a workshop, as a sort of freebie, I offer people my expertise in the form of notes, feedback, corrections, grammar edits and formatting.
Make a page for your event
This is the landing page that can describe the event and allows people to sign up. I like Eventbrite, though it takes a commission it’s really easy to use and people can book themselves in. You don’t have to manage a spreadsheet of attendees, it takes care of payment online, and it sends reminders a day before the event to those who have signed up. It also lets you modify the URL of the event so you can use this when sharing the event on social media, in emails, and in your email signature.