Insight, advice, news and chit chat

How do I get more people to read my posts on LinkedIn?

I have been working with a lot of clients recently helping them to get into the habit of blogging using  LinkedIn’s “Pulse” blogging feature, which I really love. The interface is great, it’s mobile friendly and therefore easy to read on your smartphone, and the people you are connected with on LinkedIn are theoretically, your closest network (personally I only connect with people who I have met – or by rare exception – corresponded with).

Twitter new Safety Center

I love Twitter for its openness and potential and all the crazy and wonderful stories of people connecting on Twitter. And of life experiences that happen because of Twitter. And of course the speed of information sharing and opinion/sentiment airing. But there are often concerns about people using it for evil purposes, like abuse and spam.

Marketing to deepen clients relationships

Most people say that the best source of business usually comes from existing clients.

Either referrals from clients or repeat business.

So, there is something to be said for focusing on this.

But it can feel awkward asking your clients for referrals. I know we are meant to do it, and “if you don’t ask you don’t get” and many people swear by it. Personally, I still find it hard. Being in the UK it’s maybe harder for us.

Who can comment?

Why would businesses be worried about the fact people can post on their walls and pages?

Social media provide a space for customers, individuals or business interact with brands. We can define it as a two-way communication and therefore, there is a space for different kinds of opinions. But people fear negative comments, including criticism of bad customer service or negative experience with products.

Those comments and reviews are not only broadcast to the followers but also to the poster’s contacts.

Negative publicity spreads quickly.

Social media in film: Forrest Gump on Twitter

Twitter: Forrest Gump

Here is the second edition about how movies can use social media platforms. In this post, I will review Twitter profile of classical drama Forrest Gump. Activity and variety are two main factors I will review.

Twitter profiles of movies are usually active up to about a year after a film’s release. And some are never really properly active at all even if they have set up the profile.

Social media in film - case study - Frozen on Facebook

We are film lovers and social media lovers so I thought to do a few deeper studies on how individual films are represented on social media platforms.

Facebook is definitely the most widespread platform to stay in touch with fans even years after a film premiere. It’s interesting to see how an animated movie which is dedicated to kids uses social media on a platfor which has a lower age limit – Facebook. Disney’s Frozen is the most successful animated movie ever.