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Feelings about marketing during the coronavirus pandemic
We’re all wondering “When will this end? When will things get back to normal?”
Marketing and content on hot topics and “the news” – how to do it sensitively
I don’t like negative stuff generally, and news can stress me out and make me feel helpless. So, I tell myself “it’s not serving me to be so informed – so I should avoid the news!” And this is especially true when it comes to the latest crisis. It’s getting to me and I don’t like it!
What to include in your email subject line to get your business noticed in 2020
When you look in your personal inbox, how many promotional emails are you gettting? For most, this number exceeds 20 a day. If you want your business to get noticed, you must make that email subject line enticing, imaginative, and something that fits your brand.
Could you annoy people by posting too much on social media?
I was inspired to write this and share tips by a client of ours (his name is Scott!) who recently wrote, worried about overdoing it on social media! He said:
Evergreen marketing strategies (some you may not have thought of) that you can implement in 2020
Evergreen by definition means that you could read or view an article/infographic/video at any time (give or take 2-4 years) and whatever it is that you are seeing is till true even if time has passed.
Social media for business: The top platforms you should be using
Companies have to maintain a social media presence to reach the largest segment of their target markets. Maddie Davis has kindly contributed this post to help you get up to speed with what platforms you and your business can focus on!
A note about “Should you pay for LinkedIn?”
I constantly go on about the basic things can do even if you are on the free version of LinkedIn – ie not the upgraded “pro” version.
Even on the free version, your basic criteria should be:
8 (or 9) basic rules for LinkedIn
Recently I’ve been doing more video content for TLD as a personal challenge. And I’ve tried, with a couple of them, to go beyond Instagram and Instagram stories, and post the videos onto LinkedIn.
Keren’s IWD challenge
I’ve pushed