Insight, advice, news and chit chat

Should I be on Twitter? Pros and cons of using Twitter for business

I asked a new contact of mine if he uses Twitter! I like to keep in touch with nice people I meet in different ways, and Twitter is a great way to do so.

Regardless of what you have heard about Twitter, it’s still used by millions of people daily, and it’s a go to place for breaking news and celebrity rants. But I love Twitter for business. And in the context of business, I came up with a pros and cons list.

How do we make our website more engaging and interactive?

“Make your website engaging” and “Make your website interactive” is advice we hear a lot.

But if you throw your hands up plaintively, asking the next question – “but how?”, people don’t always give you a straight answer, do they!

What does that even MEAN?

It’s not about whizzy animations or spinning logos, we know that. And when it comes to interactivity, websites by their very nature ARE interactive. They allow you a selection of different links to click on and you choose your own path. You are in control of your own journey, and therefore, by definition, it’s interactive. Engagement-wise – friendly text and a human factor are definitely ways to connect with your website visitors. You want them to feel like they are getting to know you as a business.