This is obviously a big question asked by many business owners and OMG I get it all the time!
Insight, advice, news and chit chat
Email marketing continues to be one of the top ways to tell a story and reach your audience. And while there are tons of tips, tricks, how-tos, and hyped email hacks out there, nothing compares to a really good statistic to show value and guide strategy.
You probably are aware of the multiple benefits of blogging (which include SEO, showing business personality, managing objections, showing expertise, and making your website more engaging and dynamic).
I guess the counter-question for this is: Why would the majority of businesses today either be doing something about social media, or otherwise mortifyingly aware that they aren’t doing it right/enough/effectively?
True, it’s often a waste of time.
My old views
I used to adamantly believe that everyone can learn how to do social media themselves, and should do some of it themselves for at least a month so that they can be more responsible if they outsource it. By doing so, they will be able to understand better what works and what doesn’t. I’d seen so many people hiring in interns and their teenage relatives, and with very little information imparted about their business, handing over the keys and the passwords to their social profiles.
Argh! Were you going to try and get away with it?
I was asked to comment on a social media profile that I admired, and then by coincidence, these guys came into my awareness – Fred & Chloe!
We’ll tell it to you straight.
You can’t just hire someone and then sit back and relax, expecting a good result on your social media. You will need to participate.
In essence, this participation is needed so your social media expert can gather the information they need, and get your approval that they have understood you right.
There are many ways you can optimise your site for search engines and many of them are what we call “the bare minimum – we do them anyway!”.
Did you know we actually run social media for clients? Maybe you did, maybe you didn’t but you know now. I thought writing this article would be a useful way to explain what’s involved and why we do things in this particular way. Hope it’s useful, questions and comments are always welcome!