I guess the counter-question for this is: Why would the majority of businesses today either be doing something about social media, or otherwise mortifyingly aware that they aren’t doing it right/enough/effectively?
True, it’s often a waste of time.
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Should I outsource my social media?
My old views
I used to adamantly believe that everyone can learn how to do social media themselves, and should do some of it themselves for at least a month so that they can be more responsible if they outsource it. By doing so, they will be able to understand better what works and what doesn’t. I’d seen so many people hiring in interns and their teenage relatives, and with very little information imparted about their business, handing over the keys and the passwords to their social profiles.
Planning for digital marketing in 2018 – is it worth the time?
Argh! Were you going to try and get away with it?
This company in Schaffhausen, Switzerland caught my eye on Instagram
I was asked to comment on a social media profile that I admired, and then by coincidence, these guys came into my awareness – Fred & Chloe!
What part of social media should I do myself and what should I get an “expert” to do?
We’ll tell it to you straight.
You can’t just hire someone and then sit back and relax, expecting a good result on your social media. You will need to participate.
In essence, this participation is needed so your social media expert can gather the information they need, and get your approval that they have understood you right.
3 SEO tricks we’ve been using that you may not know much about
There are many ways you can optimise your site for search engines and many of them are what we call “the bare minimum – we do them anyway!”.
Our social media management service at TLD: How it works and what happens!
Did you know we actually run social media for clients? Maybe you did, maybe you didn’t but you know now. I thought writing this article would be a useful way to explain what’s involved and why we do things in this particular way. Hope it’s useful, questions and comments are always welcome!
3 ways to improve your email subject lines
If you’re doing any email marketing – even a one off invite to an event, you need to seriously consider your subject lines.
What can we as businesses learn about marketing from these 2 guys on Tinder?
These two guys are better at their own Tinder profile marketing than many businesses I know. And they’re both still students.
Do you still need to use Twitter? Read how Becca does it!
I met Rebecca, or “Becca”, only once for 6 mins at a networking event.
But I remember her – and that’s because of Twitter.
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