Look people, no man is an island – and savvy successful business people know the value of getting others to help you out!
Insight, advice, news and chit chat
The algorithm is going to get you
Our playing field is perhaps not levelled when it comes to digital marketing, but if you’re willing to put the time and effort, you can get meaningful results. And, we’re here to help look over your shoulder if you feel stuck.
Ever since the scene in American Psycho, where Patrick Bateman and his colleagues compare their ‘Silian Grail’s and ‘Egg shell, with Roman’. Business cards have not only been useful, but have had an important reference point in the 21st century psyche.
Those of us who sit at desks in offices often forget that most part of the world connects to the internet and view websites and social feeds on their mobile phones, the call to go “responsive” is stronger and louder than ever.
If you are getting a new site made, that’s great! Yay!
We support this, it’s good to constantly improve your online presence.
IF you have a great presence on Google (other search engines) already, here’s something to consider seriously, and before you launch – there’s a risk that the new website will have significantly lower Google rankings on launch.
Search engines are programmed to give people links to sites that most match their search words and phrases. While we don’t want you to “stuff your page” with keywords, we do think it’s good to be mindful of these when writing the copy for your site. Incorporate them where it’s natural and reads well. Create pages about one particular topic – your aim should be that for people looking for that topic, your page would be the perfect answer for them.
As an August baby, I have constantly needed to hustle my way through running a business and celebrating my birthday during a time when many people leave town.
I generally will not let simple things like “it’s a quiet month” and “we’re going to decide in September” or “let’s wait till after the summer” stop me from making things happen. In fact, August is the perfect month to get those procrastination projects picked up and done, ready for September. And a time to try out new habits.
Sometimes the biggest reason people who are unhappy with their existing websites don’t start the ball rolling for a new one is that they dont have time to think about it. They haven’t got the head space. It’s too overwhelming.
So what happens is either:
1. They do nothing
2. They end up spending hours and hours writing a brief, and if they get this done, they send it to many agencies, who then take a longer time to get back to them. This is because they need to work through the detail in the brief to find the information they need to quote for the website or the project.
With Google working on changing their search algorithm it’s now widely known that your website needs to be “mobile friendly”. But did you know there are different types and definitions?
I was recently at an event and raving about my little sequence of activities for social media sharing. I save a lot of time with this sequence, so I know you are itching to know what I do!