Search engines are programmed to give people links to sites that most match their search words and phrases. While we don’t want you to “stuff your page” with keywords, we do think it’s good to be mindful of these when writing the copy for your site. Incorporate them where it’s natural and reads well. Create pages about one particular topic – your aim should be that for people looking for that topic, your page would be the perfect answer for them.
Insight, advice, news and chit chat
As an August baby, I have constantly needed to hustle my way through running a business and celebrating my birthday during a time when many people leave town.
I generally will not let simple things like “it’s a quiet month” and “we’re going to decide in September” or “let’s wait till after the summer” stop me from making things happen. In fact, August is the perfect month to get those procrastination projects picked up and done, ready for September. And a time to try out new habits.
Sometimes the biggest reason people who are unhappy with their existing websites don’t start the ball rolling for a new one is that they dont have time to think about it. They haven’t got the head space. It’s too overwhelming.
So what happens is either:
1. They do nothing
2. They end up spending hours and hours writing a brief, and if they get this done, they send it to many agencies, who then take a longer time to get back to them. This is because they need to work through the detail in the brief to find the information they need to quote for the website or the project.
With Google working on changing their search algorithm it’s now widely known that your website needs to be “mobile friendly”. But did you know there are different types and definitions?
I was recently at an event and raving about my little sequence of activities for social media sharing. I save a lot of time with this sequence, so I know you are itching to know what I do!
I did it!
This week while I have been on a sort of working holiday in Singapore (working meaning I am still working but not doing any events or speaking or meetings so much) I managed to reduce my inbox count to a total of 0! YAY!
Trust me, we hear this all the time.
Everyone is busy. I am busy – running a business, working with my team, meetings every day, and an overflowing inbox. And I keep a consistent presence on Twitter, Facebook, Pinterest, LinkedIn, and Instagram. They are a part of my life. And I don’t think I am superwoman or anything but thanks for the compliment!
Ever since I started the business I have had the mission “to clean up the internet”
Now that remains and added to it is to prove that magic existed in every business. Because it does. Business is there to serve a purpose and people are there to bring that product or service to customers or clients. And we are there to make sure that message is clear, memorable and shows the best of the truth.
Cleaning up the internet
This meant replacing all those badly designed websites which people either were embarrassed about or should be with new effective websites which were well designed, easy to use, clear, effective, and quick to load and navigate.
LinkedIn, Twitter, Facebook, Pinterest, Instagram and beyond
As I try and teach folks out there all that I know to empty my head and allow more knowledge to fill it, I was thinking about the problem of “stressy emails”.
Have you ever received a stressy email?
They suck don’t they?
Here is a trick I play a lot when I need to get things done. I choose a number – I like 8 because to me it’s lucky.
Always start with a list
In my Moleskine diary, I make a list of a few tasks and use these goals to batch my activities. Then I power through them like a demon and only take a break when I have done that batch. It feels great and then I can brag to friends and Twitter folk about how I just completed 8 whatever-it-was.
Why cross out when you can highlight?
I then use a highlighter pen to highlight the tasks I have done. Using the higlighter just feels more positive than crossing it out. It’s a little celebration!
Now you can try it!
To help you lovely readers out I made a list of examples of some of the things I do – all using the number 8 (except for the big time consuming which use the number 3).