Insight, advice, news and chit chat

What are the search engines looking at?

Search engines are programmed to give people links to sites that most match their search words and phrases. While we don’t want you to “stuff your page” with keywords, we do think it’s good to be mindful of these when writing the copy for your site. Incorporate them where it’s natural and reads well. Create pages about one particular topic – your aim should be that for people looking for that topic, your page would be the perfect answer for them.

As an August baby, I have constantly needed to hustle my way through running a business and celebrating my birthday during a time when many people leave town.

I  generally will not let simple things like “it’s a quiet month” and “we’re going to decide in September” or “let’s wait till after the summer” stop me from making things happen. In fact, August is the perfect month to get those procrastination projects picked up and done, ready for September. And a time to try out new habits.

4 things we need to know to quote for your new website

Sometimes the biggest reason people who are unhappy with their existing websites don’t start the ball rolling for a new one is that they dont have time to think about it. They haven’t got the head space. It’s too overwhelming.

So what happens is either:

1. They do nothing

2. They end up spending hours and hours writing a brief, and if they get this done, they send it to many agencies, who then take a longer time to get back to them. This is because they need to work through the detail in the brief to find the information they need to quote for the website or the project.