Editor’s note: I had a plan to write an updated article to follow my last one from almost 7 years ago, but could only really honestly write one when I had achieved it.
Insight, advice, news and chit chat
This is a guest post from Michael Schmeja Consulting. I received it in our inbox and asked if we could post it as an article on our blog. He said yes! His post follows:
This is a helpful guest post by: Grace at Impreza IT.
Whether you’re a startup or an established business, your reputation can be the difference between success and failure.
Riz runs 2E Accountants Ltd, a boutique accountancy practice specialising in small businesses.
Having run this business over 11 years, with fast initial growth that now affords him to be more selective, his practice takes care of 150 small business clients. These are 75% owner managed companies, 5% charities/social enterprises, 20% private individuals/sole traders.
It’s an important decision! You want to get the right name for your website – one that rolls off the tongue, makes sense in it’s spelling, and gives a clue to what you do!
We love connecting with friends of friends! A friend of Keren’s, Charlie, who is a film producer, recommended TLD to his friend Angela Autier-Chanot, a French lawyer based in New York. She initially wanted an email signature, and after speaking, we planned and completed several wonderful projects with her – including her LinkedIn profile and new branding for her firm IBLS Group!
Getting clicks on your website is great, but it’s only half of the battle. Getting your visitors to stay on your website is an altogether different challenge, but something that is essential for keeping your search engine ranking high and converting clicks into customers.
For someone who’s just coming in, all e-commerce platforms might seem similar minus a few differences. While it might be true in some cases, some e-commerce platforms – Shopify, Woocommerce, BigCommerce and Magento vary greatly from each other and might be more suited for one type of person or business over the other. This unbiased post goes through the differences.
Meet Christian! I first met him IRL in Athens at an EO “Level Up” event hosted by the Greek EO chapter. He is based in Munich. After a great conversation at a fantastic event, we kept in touch and we met for a content marketing workshop when he was next in London.
Editor’s note: We asked legal expert Kerry Gibbs to help clarify some of the key points about terms and conditions!