This extremely inspiring and useful post was written by Margaret Webster – a copywriter/writer in marketing and corporate communications and a trainer and coach in copywriting, writing and presentation skills. Margaret very kindly allowed us to include it here as a guest post – enjoy!
Insight, advice, news and chit chat
This blog is written by the highly successful Charles McLachlan, who is Chairman of Academy Group 27 & Academy Group 11 and co-founder of the Transformation Development Partnership. He has very kindly shared with us his wisdom when it comes to running a successful business.
As a rule, lead generation websites are not as strong in conversion rate optimization (CRO) as e-commerce sites. But if you have a lead generation site and have been somewhat complacent about its effectiveness, consider this:
Based on a study of more than 300,000 online sales leads, by Straight North, 84 percent came from first-time visitors. So, if you lose that prospect on the first visit, your chance of ever getting a lead from him or her is only 15 percent. Not good odds!
A little bit different, today I am featuring another creative person who is in the music industry – Anita Coats.
I met Stanley Silver through BNI where we went to the same group for 6 years. In the past, there have been unfortunate occurrences where we have had to use his services, with successful results. I thought it might be interesting to you readers to know a bit about life from a debt collector’s perspective!
Here is his interview – enjoy!
He kindly donated to us some of the best quality equipment and clothing such as base layers (thermals) and gloves, which are equally important when skiing or snowboarding – because of the snow and the cold.
JP also bought a new jacket, riding hoody and trousers made by Nike. These were perfect and we are very thankful for his helping hand as it helped our trip be successful – he saved us time, stress and, most importantly, he kept us warm!
Now that TLD is on the skiing side of the ski/snowboard fence, we wanted to show the world how mature we are, and feature Nick – even though he is a “rider” (yes we learned the lingo from you, Nick!)
Enjoy the interview below – questions by TLD, answers by Nick!
Note from Keren:
I met Danny at an event and was seriously impressed by his story – how he literally lost everything and was homeless, and how he turned his life around and got his life back on track. Read on (in Danny’s words)
The Story behind Crowdrunning
Following the death of two family members in Germany 2007, I went through the traumatic experience of losing my home and all my belongings. The following few months were some of the hardest in my life and what kept me going was my daily early morning run. After months of tough times and hard work, and with support of very good friends, I got my life back on track.
A note from me, Keren, before I hand over to Mark.
I met Mark at JFK Airport, we randomly started talking, and he was on the same flight as JP and I – heading back to London. Turns out, he had also been to Comic Con (what, you didn’t know about me going to Comic Con? Check out my post about it here).
My incessant questions ended up with me being told a fascinating story about how Mark became Spiderman. I told him – you have to send me this in writing so I can put this on my blog! And so he did! See above:
I have just come off a webinar with my friend Julie Hall, founder of Women Unlimited Worldwide, who I have known for ages. In this webinar we discuss the most common mistakes small businesses make with their websites – and give tips on the following:
- How often to blog
- Where to find affordable stock images
- Tips on sourcing images
- How to structure your navigation
- Categories in your blog
- What you should have on your homepage
- Copywriting and headline writing
Hmm, now that I think of it, it’s a good half hour of usefulness! Enjoy!
I meet all sorts of nice people on Twitter and this guy, Daniel, caught my eye. I had a look at his profile and noticed he works at an e-commerce platform which looked pretty interesting! So I thought, lets find out some more about this man, and who he is. He turned out to be even more interesting! Enjoy the interview!
Who are you and what do you do?
My name is Daniel E. Agee. I always include my middle initial — it stands for Eugene — since some other Daniel Agee registered danielagee.com before me (the jerk). Ever since then, I’ve had to include my initial in all of my online usernames.