Insight, advice, news and chit chat

How long should you spend at BNI?

I just rejoined BNI, after taking a 2 year break. For those who don’t know, it’s a referral networking organisation, with each group having weekly breakfast meetings. I joined in 2002, did 12 years, then decided “that’s it for me” and left in 2014. but visiting a new group in 2016 got me re-enthused. I am now a member for over a year at BNI St Paul’s – so let me know if you want to visit!

Keren speaks - WEF conference

The opportunities for women in the UK to succeed in business have never been greater. While it’s sometimes hard to be anything but super modest and self-deprecating, I have to admit that there are things I have done that I am proud of. I have founded and managed a successful design and marketing agency, I travel regularly, and often give talks and workshops to advise men and women alike.

Here's why you aren't coming to my workshops

Hello! As part of my role here as the founder and CEO at TLD, over the years, I’ve run many workshops on social media (including Twitter, Instagram, Facebook and LinkedIn), blogging, and content marketing (which encompasses blogging and social media). These workshops are “small group workshops” and usually we have 3-5 attendees, so I can really tailor the speed and content accordingly, and give individual advice! They’re great and I enjoy them too. I have to, however, acknowledge that  not everyone can come.

Here are 8 possible reasons why you won’t be coming!

Keren's talk in the Isle of Man - view from plane

I love to travel for work, and so it was supercool to be invited to run a workshop arranged by hosting company Netcetera in the Isle of Man, for local businesses and marketing managers.

Netcetera is a well known, very successful hosting company, formed in 1996 and based in the Isle of Man so celebrating 20 years this year. They have customers in over 75 countries worldwide and provide energy efficient green hosting. I had created a specially designed marketing workshop to be delivered at Netcetera’s office – which was 5 mins walk from the airport.

Marketing to deepen clients relationships

Most people say that the best source of business usually comes from existing clients.

Either referrals from clients or repeat business.

So, there is something to be said for focusing on this.

But it can feel awkward asking your clients for referrals. I know we are meant to do it, and “if you don’t ask you don’t get” and many people swear by it. Personally, I still find it hard. Being in the UK it’s maybe harder for us.

Keren in front of the big screen

I just got back from Bulgaria where I went to run a seminar. My brother, Yariv Lerner, runs the NuBoyana film studios in Sofia, Bulgaria – and he asked me to speak to an esteemed audience over there.

So on Friday morning (13th) I flew to Sofia, accompanied by my husband Anders. Valentine’s Day weekend meant I wouldn’t be going without him!

Friday evening I met up with my brother for last minute plans. I didn’t know until then before how many people would be coming. I found out that the audience would be 50+ people and would include huge variety  “journalists, government officials, NGOs, PR people, filmmakers and yoga people”.