Insight, advice, news and chit chat

Should I outsource my social media?

My old views

I used to adamantly believe that everyone can learn how to do social media themselves, and should do some of it themselves for at least a month so that they can be more responsible if they outsource it. By doing so, they will be able to understand better what works and what doesn’t. I’d seen so many people hiring in interns and their teenage relatives, and with very little information imparted about their business, handing over the keys and the passwords to their social profiles.

How long should you spend at BNI?

I just rejoined BNI, after taking a 2 year break. For those who don’t know, it’s a referral networking organisation, with each group having weekly breakfast meetings. I joined in 2002, did 12 years, then decided “that’s it for me” and left in 2014. but visiting a new group in 2016 got me re-enthused. I am now a member for over a year at BNI St Paul’s – so let me know if you want to visit!

Keren speaks - WEF conference

The opportunities for women in the UK to succeed in business have never been greater. While it’s sometimes hard to be anything but super modest and self-deprecating, I have to admit that there are things I have done that I am proud of. I have founded and managed a successful design and marketing agency, I travel regularly, and often give talks and workshops to advise men and women alike.

Here's why you aren't coming to my workshops

Hello! As part of my role here as the founder and CEO at TLD, over the years, I’ve run many workshops on social media (including Twitter, Instagram, Facebook and LinkedIn), blogging, and content marketing (which encompasses blogging and social media). These workshops are “small group workshops” and usually we have 3-5 attendees, so I can really tailor the speed and content accordingly, and give individual advice! They’re great and I enjoy them too. I have to, however, acknowledge that  not everyone can come.

Here are 8 possible reasons why you won’t be coming!

Keren's talk in the Isle of Man - view from plane

I love to travel for work, and so it was supercool to be invited to run a workshop arranged by hosting company Netcetera in the Isle of Man, for local businesses and marketing managers.

Netcetera is a well known, very successful hosting company, formed in 1996 and based in the Isle of Man so celebrating 20 years this year. They have customers in over 75 countries worldwide and provide energy efficient green hosting. I had created a specially designed marketing workshop to be delivered at Netcetera’s office – which was 5 mins walk from the airport.