Nowadays, having a good business – even if it is the best business ever – is not enough. We are in an age where a business must have the highest possible visibility to stand out from the competition. Google and Bing, amongst others, offer us an easy, reliable, free way to effectively increase our visibility.
Insight, advice, news and chit chat
I have been in London for two months now. It means many days and hours spent. It also means a lot of adventures lived, lessons learnt, and issues faced (most of them solved, happily!)
This post explores some of the challenges I have experienced during my work placement, and a few humble pieces of advice I can now share from experience!
Even if you are a mellow, patient sort, you know loading speed and quick access are key components of good website user experience.
Why is this important?
- Website loading speed is a factor in search engine rankings. The faster your website loads, the higher it is going to be ranked.
- Moreover, loading speed is the second thing a user experiences (your website address being the first one) in a series of actions before someone reaches a desired destination on your website.
So make a good impression, don’t keep them waiting too long and put that information swiftly right to their fingertips by following these 4 tips!
Search engines are programmed to give people links to sites that most match their search words and phrases. While we don’t want you to “stuff your page” with keywords, we do think it’s good to be mindful of these when writing the copy for your site. Incorporate them where it’s natural and reads well. Create pages about one particular topic – your aim should be that for people looking for that topic, your page would be the perfect answer for them.
Pride is vanity, right? Isn’t that a bad thing?
With Google announcing that around the 21st april, your site’s “mobile friendlliness” will affect your search results, a lot of people are worried. This is because to create your site again, to make it responsive or to make a mobile version, takes time and money, and that may not be something your business has budgeted for.
We get it. As a small business, unexpected costs are the WORST!
Anytime you have to upgrade your PCs, invest in new software, replace a team member, or pay some regulatory body, there are costs which don’t necessarily align with your business’s income and profit. Annoying!
With Google working on changing their search algorithm it’s now widely known that your website needs to be “mobile friendly”. But did you know there are different types and definitions?
We decided in the beginning of 2014 that whether people asked or not we would make a point of making all the sites we made into responsive ones. More and more people are looking at websites on their mobile devices, and having a site that displays clearly, with legible text and images, formatted well within that, is definitely the way forward.
Currently we are working on revised websites for 4 existing clients where we did their website before, and we are creating newly designed ones to update the design and make it responsive at the same time.
[Written by Kevin]
You might not know much about it, so let’s state this clear and loud before I go any further: Icon fonts are awesome!
The web is moving, IE8 and below are sinking. Get over it.
Why it’s important to use them
Moving forward, we use more and more HTML5 and CSS3 in our code, we design and build for the mobile web, Think less pictures, more code. Technically, this means less HTTP requests to send and less files to load, which reduces the page load time drastically.
In our industry – like in many – sometimes we get affected by legislation within our industry.
There is a law coming into enforcement at the end of this month – on the 26th May – which is called “The EU Cookie Directive”. It’s been on the cards for the last year, but the actual deadline is now looming.