Insight, advice, news and chit chat

6 reasons your site might be dropping down the Google Rankings

I’ve always loved the phrase – “Well SEO is what call a “dark art” in our industry” This is why we have a specialist called “Tom” who consults for us and works with many our clients. I recently asked him a few questions to try and get to the bottom of the commonly asked question – “What’s causing my site to go down in the Google Rankings?”

Tom says “Though many factors cause this the truth often lies in your Google Analytics dashboard.”

Where should you look to figure it out?

Choosing and optimising your WordPress theme site

While we specialise bespoke designed WordPress sites, occasionally, we are asked to use a WordPress theme. Themes are available from a lot of different sources, at varying degrees of quality, but I admit there are a few nice ones out there. It’s less expensive as they are pre-designed and the HTML is already built.So, sometimes it’s what’s best for a client, at that point in their business. But sometimes we find them to be slow to load and overly complex – they come with far too many things in them.

New site? Avoid a drop in Google Rankings!

If you are getting a new site made, that’s great! Yay!

We support this, it’s good to constantly improve your online presence.

IF you have a great presence on Google (other search engines) already, here’s something to consider seriously, and before you launch – there’s a risk that the new website will have significantly lower Google rankings on launch.

Speedy Websites - we only have time for these!

Even if you are a mellow, patient sort, you know loading speed and quick access are key components of good website user experience.

Why is this important?

  1. Website loading speed is a factor in search engine rankings. The faster your website loads, the higher it is going to be ranked.
  2. Moreover, loading speed is the second thing a user experiences (your website address being the first one) in a series of actions before someone reaches a desired destination on your website.

So make a good impression, don’t keep them waiting too long and put that information swiftly right to their fingertips by following these 4 tips!

What are the search engines looking at?

Search engines are programmed to give people links to sites that most match their search words and phrases. While we don’t want you to “stuff your page” with keywords, we do think it’s good to be mindful of these when writing the copy for your site. Incorporate them where it’s natural and reads well. Create pages about one particular topic – your aim should be that for people looking for that topic, your page would be the perfect answer for them.

What you should know if you are panicking about Google's Changes

With Google announcing that around the 21st april, your site’s “mobile friendlliness” will affect your search results, a lot of people are worried. This is because to create your site again, to make it responsive or to make a mobile version, takes time and money, and that may not be something your business has budgeted for.

We get it. As a small business, unexpected costs are the WORST!

Anytime you have to upgrade your PCs, invest in new software, replace a team member, or pay some regulatory body, there are costs which don’t necessarily align with your business’s income and profit. Annoying!