So you are developing an enticing and informative website for your audience. Well, believe it or not, also need to make your website “boring”!
Insight, advice, news and chit chat
Sometimes at TLD we like to dive a bit deeper and reveal some of our special secrets.
Say you have a website, and you do some SEO (Search Engine Optimisation) work to get more traffic to it. The usual way people ask us to do this is “Please get me to the top of Google”. And more specifically “Please get me to the top of Google when people search for [whatever your business does]”.
What are the different ways that Google Search Results show up?
It recently came to my awareness that one should never assume that everyone knows the answer to this. And there is an importance in this differentiation, so you understand better what you can expect when you hire someone to help you with SEO.
We often get asked this question so I thought it’s time to write a post about it!
Have heard of SSL? What does it stand for? Sincere Sensual Love? Silent Sneaky Lothario? Sassy Silly Lullaby?
Close! Actually – it’s to do with the internet, websites, and security – and stands for Secure Sockets Layer.
I’ve always loved the phrase – “Well SEO is what call a “dark art” in our industry” This is why we have a specialist called “Tom” who consults for us and works with many our clients. I recently asked him a few questions to try and get to the bottom of the commonly asked question – “What’s causing my site to go down in the Google Rankings?”
Tom says “Though many factors cause this the truth often lies in your Google Analytics dashboard.”
Where should you look to figure it out?
While we specialise bespoke designed WordPress sites, occasionally, we are asked to use a WordPress theme. Themes are available from a lot of different sources, at varying degrees of quality, but I admit there are a few nice ones out there. It’s less expensive as they are pre-designed and the HTML is already built.So, sometimes it’s what’s best for a client, at that point in their business. But sometimes we find them to be slow to load and overly complex – they come with far too many things in them.
If you are getting a new site made, that’s great! Yay!
We support this, it’s good to constantly improve your online presence.
IF you have a great presence on Google (other search engines) already, here’s something to consider seriously, and before you launch – there’s a risk that the new website will have significantly lower Google rankings on launch.
Nowadays, having a good business – even if it is the best business ever – is not enough. We are in an age where a business must have the highest possible visibility to stand out from the competition. Google and Bing, amongst others, offer us an easy, reliable, free way to effectively increase our visibility.