Insight, advice, news and chit chat

Characteristics of an ideal client - Top Left Design

So many people work for “anyone who…” and forget that there are going to be some people who are in certain industries and positions, but don’t actually have the qualities that you would prefer all your clients to have. It has to do with personality, values and culture.

Not understanding who your client really is keeps you away from being able to better serve that client.

If you have a blog you will probably know this – adding images to your post will make it more visually appealing to the reader, will break up the text and improve readability and will improve your chances of your post getting shared around the web.

However many people don’t realise that if you just go and Google an image, those resulting images are not yours to use. If you use an image you find via Google images, you are essentially stealing.
The image will be one that is on another person’s website or blog. This image could have originated by someone taking that picture themselves, or finding it on a licensed photo library.

We judge others online – so it’s fair to assume others are judging us online. And so often, when you Google a person, you find a lot of information about them that is probably not the full story. But yet, you must admit – you have made assumptions on people based on what you discover online about them. If this is true – then perhaps you need to do an online audit? Here are 8 ways to manage your online personal brand.

It’s a big decision and not to be taken lightly. Which is why you can’t just go out and ask people “what should I name my business?” and hope someone will come up with a perfect name. This is why they pay the branding agencies the big bucks! And sometimes, people pay the big bucks and end up coming up with their business name in a “bathroom revelation”.

It happens.

Here are 5 different ways to name your business:

It’s time to make those website changes that have been weighing on your conscience. They will take thought, planning, and time, but the longer you procrastinate, the harder it will be. 2013 is history, and now we are full speed ahead in 2014. Here at TLD we are committing to helping people get up to date and ensure they are fully equipped for reaping the rewards only a certain type of website can give them.

I wrote this post for Women Unlimited Worldwide but though I would include it here too! Hope you find it useful!


What’s the point of your website? Often, if you are a business, it’s to convince people to buy your services or products.

What makes people buy? They need to feel they know you, like you and trust you.

Which is why you need to build credibility – yay!

So now I have convinced you you need to read this if you are a business and you have a website, let me reveal  5 things that help you boost credibility on your website.