Surprisingly, sales team and marketing teams don’t necessarily bond as much as they could.
Insight, advice, news and chit chat
Ever since the scene in American Psycho, where Patrick Bateman and his colleagues compare their ‘Silian Grail’s and ‘Egg shell, with Roman’. Business cards have not only been useful, but have had an important reference point in the 21st century psyche.
As with any business in a competitive industry, we are constantly asked – “why are you different”? We are, after all, a design agency and digital marketing consultancy, and here are many others who have been labelled the same.
Is your website working as hard as it could be for you?
Does it have all the right ingredients? Is it inviting, impressive, and clear? Is it enticing people to stick around?
I was very fortunate to be interviewed by Jörgen Sundberg, founder and CEO of Link Humans, who I have known for many years.
He posed a sceptical question to challenge me – do we still need websites nowadays? It’s an interesting one, but I managed to argue the case quite well!
We learn a lot from our clients, about their businesses, what works and what doesn’t, who they are looking to meet, who their best clients are, and what their challenges are. We don’t run a school, but one of our big values is “Teach and Learn”.
And we work with all sorts of clients, large and small, and many of them prefer, they say, to continue along the path of marketing with just a few maintenance changes on their site but with them essentially managing their stuff themselves.
Is it good practice for us to offer a completely free website? It’s not completely unheard of.
We have done a few “pro bono websites” over the years.
The project really has to appeal, and be for a good cause.
Do you suffer from “embarrassing website shame?” Are you feeling bad about how you have been putting it off far too long? Just do some relaxed web browsing and be reassured you aren’t alone – the internet needs to be cleaned up for sure! But that doesn’t mean you should remain in this state of limbo!
So many people work for “anyone who…” and forget that there are going to be some people who are in certain industries and positions, but don’t actually have the qualities that you would prefer all your clients to have. It has to do with personality, values and culture.
Not understanding who your client really is keeps you away from being able to better serve that client.
We know what you’re thinking, why pay more for a custom, bespoke website when you can purchase a theme for quite a lot less?