At Top Left Design, we work with clients across a whole range of different sectors and see a range of different marketing skills that are unique to specific industries. This got us thinking – what if they could teach each other something?
Insight, advice, news and chit chat
In business (especially in a business like TLD, where we’re doing projects and services for our clients) you can plan your day/week/90 day goals all you like but every single day unexpected things will happen.
Surprisingly, sales team and marketing teams don’t necessarily bond as much as they could.
Ever since the scene in American Psycho, where Patrick Bateman and his colleagues compare their ‘Silian Grail’s and ‘Egg shell, with Roman’. Business cards have not only been useful, but have had an important reference point in the 21st century psyche.
As with any business in a competitive industry, we are constantly asked – “why are you different”? We are, after all, a design agency and digital marketing consultancy, and here are many others who have been labelled the same.
Is your website working as hard as it could be for you?
Does it have all the right ingredients? Is it inviting, impressive, and clear? Is it enticing people to stick around?
I was very fortunate to be interviewed by Jörgen Sundberg, founder and CEO of Link Humans, who I have known for many years.
He posed a sceptical question to challenge me – do we still need websites nowadays? It’s an interesting one, but I managed to argue the case quite well!
We learn a lot from our clients, about their businesses, what works and what doesn’t, who they are looking to meet, who their best clients are, and what their challenges are. We don’t run a school, but one of our big values is “Teach and Learn”.
And we work with all sorts of clients, large and small, and many of them prefer, they say, to continue along the path of marketing with just a few maintenance changes on their site but with them essentially managing their stuff themselves.
We developed this quiz to get you guys finding out if all is hunky dory, or if you need help. If your score isn’t perfect, don’t worry, just send us your results and with no obligation, we will send you the appropriate information (ebooks, blog posts) for you to fill in the missing gaps – yay!
Is it good practice for us to offer a completely free website? It’s not completely unheard of.
We have done a few “pro bono websites” over the years.
The project really has to appeal, and be for a good cause.