Insight, advice, news and chit chat

What makes you a "star pupil"?

We learn a lot from our clients, about their businesses, what works and what doesn’t, who they are looking to meet, who their best clients are, and what their challenges are. We don’t run a school, but one of our big values is “Teach and Learn”.

And we work with all sorts of clients, large and small, and many of them prefer, they say, to continue along the path of marketing with just a few maintenance changes on their site but with them essentially managing their stuff themselves.

Characteristics of an ideal client - Top Left Design

So many people work for “anyone who…” and forget that there are going to be some people who are in certain industries and positions, but don’t actually have the qualities that you would prefer all your clients to have. It has to do with personality, values and culture.

Not understanding who your client really is keeps you away from being able to better serve that client.