Fonts for logos don’t always work as body copy – and aren’t always “supported”.
Insight, advice, news and chit chat
We often get asked this question so I thought it’s time to write a post about it!
Ever heard the expression work hard play hard? Personally I think it’s a very apt saying and one that we tend to inadvertently apply in the TLD offices. We’re a hard working team with a lot of dedication to the jobs we do, but we also know how to have a good time whilst doing it as well as when we’re having a bit of “down time”.
I’m not sure if everyone is as lucky as us, so we’ve decided to share a few of the things with you that we do here in the office that bring a bit of “play” into our daily lives!
Typography surrounds us everyday and most of us aren’t even aware of the impact it makes. We see things written, words grab our attention, we’re swayed into thinking and feeling certain things and we don’t stop to think why.
So maybe it’s time to sit up and take note of these little letters that make such an impact on our every day lives. Here are 5 rules of typography that might make you start to look at things in a different light and realise that no well designed type is ever an accident.
Kerning is key
Kerning is the space that occurs between letters in a word. Most people assume that this is automatically done within editing programs but the truth is that a lot of fonts don’t have great kerning. If the spacing looks wrong to you it probably is. Trust your instincts and fix it by manually adjusting the spacing. It’s time consuming but it can be the difference between a good design and a great design.
Well, what can I say?
What an amazing week of TLD team building, ski fun and laughter! Being away together really brought us closer together – being with workmates outside of a work environment makes you get to know them on a more personal level, and really builds you as a team.
It all started out with a conversation almost two years ago in a pub with friends. “It’s my 30th this year, I want to run the New York marathon, whose in?” Well, I’m not one to turn down a challenge (plus a few beers helped with the surety that we could do this) and so I agreed to run it with him.
It turned out to be one of the best feelings in the world, running that marathon. You are tired and weary, painful doesn’t even begin to describe how you hurt at the end, but the feeling of accomplishment as you cross that finish line is something else and makes every mile trodden in training worth it.
Recently we worked with the fantastic Noël McWilliam from Mitravitae, who wanted to refresh the Mitravitae website and social media so it would accurately reflect the brand. Mitravitae is all about renewable energy, water and food production inspired by nature – value and profit with a social conscience.
We are proud to announce the launch of the gorgeous Kell Skött Haircare website! Kell Skött Haircare are a leading West London hairdresser, who have a reputation for creating a friendly community atmosphere, whilst still delivering a highly professional, quality service. Kell Skött Haircare needed a website that would represent it’s brand identity: warm, yet professional.
Recently we launched a website for another one of our lovely clients – Erika Unbehaun from Flutterfly Events. Erika is an American wedding planner in London who puts luxury, elegance and sophistication into everyday practice and wanted a website that reflects this. This project had an amazing turn around time – aided by some super speedy work from Erika with regards to getting content to us.
Along with being a lovely lady to work with, she also gave us a fantastic testimonial here at Top Left Design to share:
With February being the month of love we decided what better way to spread a little love amongst those nearest and dearest to us than through one of our special TLD newsletters! A lot of love and effort always goes into them and this one is no different.
From stories about French boys, Make My Lunch and special branded cupcakes…
…to TLD Social Media seminars and giant urns (not in that particular combination or order!) we promise you won’t be disappointed!
Go on, have a read! You know you want to to! And if you’re up for a bit of a challenge, read to the bottom of the newsletter and do as it says.. you might be in for a pleasant surprise! Happy Valentine’s Day!