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(This is a guest post from our lovely friend, IP specialist lawyer Nóirín McFadden from K&L Gates)

Advertising online is a cost-effective way to reach many potential new customers. As with all new technology, there are some legal issues to consider. Make sure you invest your advertising spend wisely, and avoid action by regulators and the wrong sort of publicity by taking the following legal precautions.

(This is a guest post from our lovely friend, IP specialist lawyer Nóirín McFadden from K&L Gates)

Your website is your shop window on the internet. Unlike a regular shop, your customers may never meet you in the real world and they need to know that your website is legitimate and legally compliant. Build your customers’ trust and stay on the right side of the law by following these simple steps.