Using awareness days in your marketing

Were you aware that there is a day dedicated to dogs? A week for wool? The UK has many days set aside to celebrate, or bring awareness to, various topics (check out the Awareness Days Calendar).

Here at Top Left Design, we enjoy sharing these days with our followers, and it’s not just a fun way to celebrate. Awareness days can also be great branded content for your audience to find on your social media pages or websites. Here of a few examples of the days we celebrate here at Top Left Design, and how we’ve designed our own branded images.

2018 – Year of the Dog

2018 - Year of the Dog

 

14 February 2018 – Valentine’s Day

February 14 - Valentine's Day

 

23 May 2018 – World Turtle Day

May 23 - World Turtle Day

 

28 May 2018 – World Hunger Day

May 28 - International Hunger Awareness Day

 

21 June 2018 – World Music Day

June 21 - World Music Day

 

23 June 2018 – Bring your Dog to Work Day

June 23 - Bring your Dog to Work Day

 

27 June 2018 – International Sunglasses Day

Just 27 - International Sunglasses Day

 

30 June, 2018 – Wrong Trousers Day

June 30 - Wrong Trousers Day

 

17 July 2018 – World Emoji Day

July 17 - World Emoji Day

 

30 July 2018 – International Friendship Day

July 30 - International Friendship Day

 

3 August 2018 – National Beer Day

August 3 - National Beer Day

 

8 August 2018 – International Cat Day

August 8 - International Cat Day

 

13 August 2018 – International Left-Handers Awareness Day

August 13 - International Left Hand Awareness Day

 

17 September 2018 – National Cupcake Week

September 17 - National Cupcake Week

 

31 October 2018 – Halloween

October 31 - Halloween

 

19 January 2019 – International Popcorn Day

Jan 19 - Popcorn Day

 

6 April 2019 International Pillow Fight Day

Apr 6 - Pillow Fight Day

 

5 May 2019 – International Dawn Chorus Day

May 5 - Dawn Chorus DayMay 5 - Dawn Chorus Day

 

18 June 2019 – International Picnic Day

June 18 - Picnic Day

 

1 October 2019 – International Coffee Day

Oct 1 - Coffee Day

 

The carefully curated dates that we are celebrating convey an image of a light, fun company with a caring side. Because we have used awareness days, we are attracting clients who look for, and identify with, these particular qualities. Each day’s image is a sample of our work, and we have our logo on all of them. We have successfully conveyed our brand identity with a few simple images, and you can too!

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