I was asked to comment on a social media profile that I admired, and then by coincidence, these guys came into my awareness – Fred & Chloe!
They made the first move, and requested to follow me on my personal account @kerenlerner. I followed them on my business account @topleftdesign but then thought I’ll follow them on both! The specific social profile I wanted to highlight is their Instagram, it has great variety to showcase a fairly limited product range.
And B2B businesses can learn from this quality and creativity. Read and look and be inspired!