We are working on a project to design a book cover for Tamsin Fox-Davies’s new book “The Essential Marketing Habit – 3 months to put your small business promotions on autopilot”
A little bit different from how we normally different but still the same
Normally when we work with clients on designs we show then 3 different designs and then tweak them according to their feedback. We end up with a more or less final design which our clients can take back to any other decision makers in their companies and get a final design decision. Or, the client decides which design they would like within the first design presentation meeting.
With Tamsin’s book cover, we started off in a similar way. We got a comprehensive brief from Tamsin – including Tamsin’s typography preferences, the idea of the string around a happy finger, and a colour scheme which Tamsin had done by our client, colour psychologist, colour blogger and interior designer Karen Haller!.
Then with this information Amy worked on 5-6 initial ideas. Tamsin came to our office (on a Saturday!) and sat with me and we combined elements, tried different colour combinations, moved things around and kept comparing and eliminating options until we had not one final but 3 final different ideas!
We kind of did this on purpose
And here comes the crucial difference. In the name of market research, or social media and of “walking the walk” we then posted these on Facebook and created a Facebook poll. We each asked our facebook friends and fans to VOTE for their favourite. The responses and comments have been so helpful!
We also each tweeted on Twitter and updated LinkedIn to ask people to vote. And we are asking again at different times to get the message to different people.
And now we need your vote too!
Would you help out? Click on the link to Tamsin’s Facebook wall and vote for which of the 3 designn you like – feel free to comment on the designs in general.
We hope you like our experiment and – and just want to say THANK YOU – for your time and your vote! Comments below welcome as well!