It all started when I attended the Women Unlimited Conference 2011: Ready to take on the World on the 14th of March. There were many great speakers there (including our great friend Tamsin Fox Davies and of course – Rachel Elnaugh. Rachel is a business mentor and speaker – she used to run Red Letter Days and appeared on the first series of Dragon’s Den.
A limited number of Women Unlimited conference attendees could sign up for a special “Women Unlimited One Day Magic Workshop” with Rachel. I was one of the lucky few and I attended on the 4th of May. In advance of this, those who signed up were asked questions like “What is your ambition for your business and in what timescale” and “If you could Magic any three things to help you right now what would they be?”.
There were 11 attendees at the workshop and we all got a good sense of each other’s businesses during the open discussions. As the event was specifically for Women Unlimited conference attendees, we were all women entrepreneurs, with a variety of different businesses at different stages – including an organic cotton sheet company, a well established training business, a burlesque training company, an interior designer, an environmental consultant, a florist shop owner, and Julie Hall (founder of Women Unlimited). And – to keep with the female entrepenur theme – the workshop was held at the fantastic venue – the B.Hive which is for women only!
We had all been listening to Rachel Elnaugh’s daily mentioring videos so we had an idea of some of the things she could teach us, but still I found the workshop to be very useful as it allowed us to get direct advice and suggestions from Rachel – and she really made us all think. Some of the topics included Feng Shui, branding, energy blocks, “seven second sizzle statements” writing a “definite chief aim”, and lots and lots of marketing advice.
The following day – Thursday 5th May, I attended the Tanys Rennick’s Oyster Club Black Pearl dinner where Rachel was a speaker – a different style of speaking and also very inspirational – she had the audience captivated.
So it was a real Rachel Elnaugh week for me! Were you there too?
Feel free to comment below on the above – or just tell us about the magic in your business!