Recently, one of our new friends from Twitter and Athena emailed to ask the advice on how to tell people in her network that they have a website which is “….(insert own expletive!)…pants!”
This prompted me to put together some tips on tactful ways to help them – we do believe it helps with referrals – if someone has a bad website, we are hesitant in sending their website address out to people we want to refer them to, as their websites don’t represent their businesses as they should and therefore it’s hard for others to believe us that those people are worth speaking to.
If someone you knew had spinach in their teeth, you would tell them, no?
A bad website is like spinach in the teeth of a business – it can put potential clients off!
Here are some tips to help you communicate this to people who you know deserve a better website, because they are nice people!
There is big difference between Traffic vs Conversion
It makes perfect sense that if you get lots of traffic to a website, and people spend only seconds on it before going elsewhere, that search engine traffic is not the be all and end all. Even with all the new amazing ways of driving traffic to your website via social media, you still need to keep them interested with good design and good content!
It really bugs me when people’s first question is “How do I get to the top of the search engines?”
When it should be
“How do I make a website that keeps people interested when they get there”!
So here are some tips on helping people out!
Ask about how often they get enquiries
If a business has people coming to their website and no one is calling them, then there might be a reason, and it’s worth investing some time and asking an expert for feedback. Sometimes just asking the question to them will make them think to themselves – HANG ON! Why don’t people get in touch? This is especially if they are showing up on Google but not getting enquiries – it’s a conversion thing! And a website needs to convert, not just “be found”
Ask the audience
Ask them to send the link to their site around to their friends and ask for honest feedback. If they are brave enough to do that, their friends and contacts may help to prove a point, though chances are they will get mixed results
Tell them a story about someone else who got more business following their website being professionally updated.
We have lots of these examples – we had one client (a doctor) who had his website redone by us who sees 30-40 patients a week compared to before when he only saw 5-6 a week. Another client, a wedding planner, is fully booked for the second year running and this is ever since she had her website designed professionally by us. And another client, a music management company, has had no shortage in work and enquiries in spite of the climate – due to his new site. So, there is business out there, and the people who are winning it are combining good design and content with consistent marketing.
Hopefully this is useful and you can tell someone their website is pants sooner – and send them to us!